Which ad type do US adults trust?

In 2020, digital video ad spending exceeded TV ad outlays for the first time in Canada. Digital video gained the most momentum of any format amid the pandemic last year, growing by 10.0% year over year (YoY). This includes both in-stream video formats (e.g., YouTube ads) and those outstream (ads appearing in social media feeds).

In December, we published our first forecast for Pluto TV ad revenues. Pluto TV, a free streaming service operated by ViacomCBS, will receive $786.7 million in net US ad revenues in 2021, a 77.7% increase over the previous year. In 2022, Pluto TV’s net US ad revenues will surpass $1 billion annually for the first time.

TV ads are still playing to win

eMarketer was pleased to moderate a Tech-Talk Webinar featuring WideOrbit's Frederick Lee, director of programmatic sales, and Bliss Point Media’s Stefanos Metaxas, chief strategy officer, for this Tech-Talk Webinar. They discussed how automation makes buying TV advertising faster and easier than ever before.

Athletic apparel seller Vuori is dipping its toes in a new advertising realm with its first-ever TV commercials—an opportunity to spotlight its high-in-demand product category, as many consumers are gravitating toward activewear amid the pandemic.

COVID-19 has altered the relationship between TV viewership supply and advertising demand.

COVID-19 has dampened 2020 TV advertising—however, data-driven linear (DDL) and addressable TV stand ready to scale as economic conditions eventually return to normal.

eMarketer principal analysts Mark Dolliver and Nicole Perrin join junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna to discuss the "minimigration" from major social networks to self-proclaimed "free speech" app Parler, targeted ads on network TV, the popularity of Starbucks mobile ordering, Netflix linear TV offering, The New York Times' digital milestone, how to travel to work at the speed of sound, and more.

We define linear addressable TV as targeted TV ads delivered on a home-by-home basis via cable and satellite boxes. It includes video-on-demand content accessed through a pay TV login. It excludes content streamed through connected TV and OTT devices.

Various organizations within the TV advertising industry are trying to make linear TV advertising more targeted and automated. While there is strong interest from the buy and sell sides to make TV advertising more data-driven, there are several hurdles that will restrict how fast TV advertising can change. Key Takeaways.

TV ad spending in the US reached its highest point ever in 2018, a year that featured the Winter Olympics and a midterm congressional election—except no one realized it was a peak at the time. Linear TV had been stagnating for several years, though in early March 2020, the combo of the Summer Olympics and a big presidential campaign season looked set to generate a record $72.00 billion in US TV ad spending that year.

Small sample sizes limit the utility of persons-based panel measurement for evaluating TV ad exposure more granularly across multiple TV platforms.

In H1 2020, streaming services ran an estimated $1 billion worth of TV advertising, according to TV ad measurement company iSpot.tv. For comparison, in H1 2019, streaming services ran $328 million on TV ads. Between January and August 2020, video streaming services increased their TV ad spending more than any other category that iSpot.tv tracked.