On today's episode, we discuss what our analysts think will be the key digital trends of 2022. Where we stand with our digital advertising outlook, how far the pendulum will swing towards AVOD services, when TV and video ad measurement will cease being a hot mess, and more. We then talk about whether video streaming growth has officially stalled and if Univision can bring the immediacy of digital measurement to TV ads. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

The advertising industry has yet to crack the code on cross-screen, cross-platform video measurement. This year, buyers will experiment with new and improved measurement solutions and a multicurrency upfront.

Fueled by connected TV, programmatic video has expanded significantly. However, there remain concerns over difficulties with cross-platform measurement, ad fraud, and the lack of uniform standards.

NBCU is softening the Olympics’ ratings blow by touting iSpot partnership: Predicting a low turnout, the broadcaster went all-in on flexing new tools to advertisers.

Super Bowl LVI was a testing ground for post-pandemic norms: New measurements, brand partners, and languages made this year’s event crucial for advertisers.

Still, NBCU is using the event as a testing ground for new measurement currencies and to draw more users to its struggling streaming service. Unlike during the Summer Olympics, the entirety of the upcoming Winter Games will be available to premium-tier Peacock subscribers.

On today's episode, we discuss how Disney+ stacks up against the competition and how Disney-owned Hulu and ESPN+ are getting on. We then talk about the Media Rating Council (MRC) taking its accreditation from Nielsen's measurement services, whether national TV ad minutes per hour are going up or down, and if Apple TV+ will ever be able to enter the real streaming wars conversation. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Like linear TV, CTV is useful for branding campaigns, but its audience targeting and measurement capabilities also make it a highly effective performance channel. One that performance teams, who traditionally stick to web, paid search, and paid social channels, are finding crucial for driving consumer engagement and conversions. Budgets are shifting to CTV from linear TV and social.

But this merely scratches the surface of connected TV (CTV) ad measurement. Find out how to move beyond last-touch ROAS and CPA performance on CTV from Digital Remedy’s TJ Sullivan, executive vice president, sales, and Ben Brenner, vice president, business development and strategy. Watch this webinar and learn:.

On today's episode, we discuss measurement in connected TV (CTV) advertising. "In Other News," we talk about the most interesting part of US programmatic video advertising in 2022 and whether or not it's time to hit play on movie theater ad buys. Tune in to the discussion with senior platform experience manager at MNTN Imani Clark and our analyst Ross Benes.

The pandemic led to lower TV ad spend and increased connected TV viewing this year. The shift in TV viewing means TV audience measurement gaps must be addressed to keep pace with how, what, and where consumers are watching TV.

OpenAP also partnered with TV ad measurement company iSpot.tv to bolster its cross-platform measurement products. AT&T’s Xandr revealed that consumer data from the Kroger grocery store chain will be available for activation and attribution within Xandr’s addressable TV platform. Ad agency holding company IPG launched an agency focused on addressable called Matterkind.

Roku would not disclose its minimums to us but indicated it will be “much lower than a traditional TV ad campaign.”. The opportunity: This move comes amid Roku’s recent push to improve its own measurement capabilities. The platform purchased Nielsen’s Advanced Video Advertising group in March for that very reason.

Amazon’s new smart TVs will disrupt both the connected TV (CTV) and TV measurement industries: Amazon Fire TV is already a major player, but its new CTV lines will let it take advantage of the ongoing fracturing of TV measurement.

We spoke with Calum Smeaton, founder and CEO at cross-platform TV measurement firm TVSquared, about how advertisers are making their video spend work better for them and how direct-to-consumer (D2C) brands have led the way in this regard.