Positive market conditions are fueling consumer spending and growing ecommerce business. Between 2018 and 2022, the Nordics will increase their share of ecommerce sales in Western Europe from 11.5% to 13.8%. This ecommerce activity has not gone unnoticed by Amazon. According to reports, Amazon plans a 2018 launch in Sweden, its first Nordic market.

More consumers are buying turkey and trimmings digitally and even using holiday meal kits