Report
| MAY 18, 2022
Following a banner year, US ad spending in 2022 will be shaped by three key trends: Linear TV crossing the Rubicon, a billionaires’ club emerging in connected TV (CTV), and ecommerce ad spending enriching Google, Amazon, and a crop of newcomers in search and retail media.
Report
| MAY 18, 2022
Report
| JUN 13, 2022
The percentage of US adults self-identifying as lesbian, gay, bisexual, or transgender doubled from 2012 to 2021. To cultivate LGBT+ employees and customers, companies need to recognize the nuances of LGBT+ identity and social issues.
Article
| JUN 9, 2022
Report
| FEB 11, 2022
Report
| JAN 10, 2022
Report
| MAY 25, 2022
The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.
Report
| MAY 17, 2022
How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.
Report
| JUN 24, 2022
Our exclusive analysis of 12 companies unpacks key trends in Latin America retail ecommerce, providing retail professionals with a better understanding of the current landscape and insight into what these trends mean for the industry at large in 2022.
Video
| JUN 1, 2022
Watch the on-demand replay of our webinar, Crypto Payments 2022, as our analysts discuss US crypto payment user growth and global crypto transaction value growth trends, as well as drivers and inhibitors.
Article
| MAY 25, 2022
With a category as broad as display advertising, any emerging trend is bound to have ad spending implications. A handful of hot topics, from the deprecation of third-party identifiers to the metaverse, will have varied levels of influence on display ad spending this year.
Article
| MAY 19, 2022
The average number of smartphone apps used in the US will decrease over the next few years, following a pandemic-driven bump in 2020 that did not change the overall trend. This year, users will access an average of 20.4 apps each month, a figure that will drop to 19.7 in 2026.
Report
| FEB 25, 2022
Healthcare patients are evolving into consumers. This report examines the trends driving healthcare’s consumerization shift and discusses how incumbents can keep folks from going elsewhere by countering disruptors’ technology-centric strategies.
Article
| APR 29, 2022
Christina Cubeta, chief merchandising officer of Florists’ Transworld Delivery (FTD), shared with Insider Intelligence how cultural trends impact the creation of their products.
Video
| APR 29, 2022
Watch the on-demand replay of our webinar, The Bank in 2025, as we discuss 4 trends reshaping the industry and how banks can thrive in a fast-changing financial services landscape.
Report
| DEC 16, 2021
Report
| DEC 15, 2021
Report
| DEC 15, 2021
Report
| DEC 13, 2021
Report
| DEC 13, 2021
Report
| DEC 10, 2021
Report
| DEC 10, 2021
Report
| DEC 8, 2021
Payments are set to break physical and digital borders in 2022. Innovations will make payments accessible across regions; super apps will address consumers’ financial needs all in one place; and lending will extend credit to once-inaccessible segments.
Report
| DEC 6, 2021
Report
| DEC 3, 2021
As the lines continue to blur between digital and physical channels, retailers will need to master both to entice consumers to continue to return to their brand. Here are five trends they should keep an eye on.