On today's episode, we discuss how travel companies are changing their offerings to attract travelers, whether a la carte pricing is the way forward, and how travel ad spend is recovering. We then talk about what people think of streaming ads, how the living room is becoming a virtual hub, and why Starbucks is doubling down on drive-thru. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and associate forecasting analyst at Insider Intelligence Zach Goldner.

Gen Z is the most likely age group among US adults to travel this holiday season, with 59% of those ages 18 to 24 saying they’ll probably venture to other places.

Half of US adults plan to fly in the next six months as of October 2021, up 14 percentage points from October 2020.

After a complicated 2020, most industries in Germany will accelerate their digital ad spending growth in 2021. The rebound for travel and auto will underwhelm, but retail spend will soar.

Digital ad spending across several industries in the UK has been up-and-down the past two years. There will be across-the-board growth this year, but at uneven rates, ranging from 33.0% for travel to 7.8% for automotive.

Here’s what the data suggests regarding a return to in-person events: many business travelers are cautiously weighing travel opportunities versus the often mixed bag that is virtual events.

On today's episode, we discuss how the travel industry is recovering and how the typical traveler has changed. We then talk about the state of the NFL's ratings, how much alternate telecasts can help, and the promise of sports betting. Tune in to the discussion with eMarketer associate forecasting analyst Zach Goldner and director of forecasting at Insider Intelligence Oscar Orozco.

Curated by eMarketer, this special collection of interviews will help you understand how the travel industry is recovering post-COVID and planning for what’s ahead.

On today's episode, we discuss how travel is changing, how the overall Olympic ratings shook out, why your inbox is now a shopping mall, how brands are already marketing to Generation Alpha, Facebook's Ray-Ban smart glasses, how the office came to be, the limitless power of hugs, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Jillian Ryan, Nicole Perrin, and Paul Verna.