OCT 6, 2020
No industry has been as devastated by the coronavirus pandemic and its effects as travel. Airlines, car rental agencies, hotels and resorts, online booking services, cruises and destination marketing organizations, and business travel support services found their operations ground to a near-halt for much of Q2 2020, and the situation has barely improved in H2.
AUG 13, 2020
Although performance advertising executions to drive corporate travel bookings are down currently, educational content, including best practices for travel in a post-pandemic world, is a big theme for B2B travel advertisers. Though diminished, current digital ad dollars are working to acquire new leads for marketing post-pandemic and to give customers clarity about the future of corporate travel.
JAN 6, 2020
Expedia acquired vacation rental marketplace company HomeAway in 2015, and Booking Holdings has prioritized growing its alternative accommodations, which include home-sharing listings on sites like Booking.com and Agoda. According to Booking Holdings, 20% of its 2018 revenues came from alternative accommodations. Google has also emerged as a growth-driver in this space.