Report
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NOV 30, 2020
Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concerns over fairness mean companies need to make scores transparent to consumers.
Article
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NOV 16, 2020
FreshDirect, like nearly all brands, has had to listen, test, learn, and pivot amid the pandemic.
Audio
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SEP 28, 2020
Programmatic transparency has come a long way in recent years, with many supply-side platforms (SSPs) now offering an interface for buyers to get log-level data. Amanda Martin, vice president of enterprise partnerships at Goodway Group, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why buyers are interested in this information, what is still making it difficult to understand and execute on, and her hopes for the future of transparency.
Article
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SEP 15, 2020
While adjusting to a new climate where first-party data is more important than ever, it’s crucial to understand that this data can vary considerably in quality, applicability, scale, and transparency.
Report
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DEC 16, 2020
Most attention paid to iOS 14 is on the App Tracking Transparency framework, which will compel app developers to notify users if they want to track and share their data using Identifier for Advertisers (IDFA).
Report
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JAN 11, 2021
US programmatic display ad spending was up more than 10% in 2020 despite the pandemic-induced recession and will rebound this year as advertisers continue shifting budgets to flexible, measurable media.
Article
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DEC 8, 2020
Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concern over fairness means companies need to make scores transparent to consumers.
Report
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AUG 5, 2019
US advertisers are spending about a third of their nonsocial programmatic display ad dollars on fees this year—aka the “ad tech tax.” Read on to learn more about our inaugural estimates of spending on programmatic fees.
Article
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FEB 24, 2021
US digital media professionals surveyed in October 2020 by Integral Ad Science suggested that the lack of transparency on the part of these walled gardens might result in less advertiser spending.
Article
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JAN 15, 2021
In the same IAS study, 59% of respondents said concerns about insufficient transparency would affect their expenditures, and the majority said that Facebook would be where they’d most likely adjust spend due to insufficient transparency. The advertiser unrest will be tempered by the fact that social media—Facebook in particular—is a hard habit to give up, due to the effectiveness of its ad products.
Video
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FEB 24, 2021
She works with marketers to centralize their user consent and preference management; comply with global data privacy regulations, including the GDPR and CCPA; and to drive engaging user experiences while promoting transparency. Before OneTrust, Claire worked at VMware.
Article
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DEC 29, 2020
“Relevance, transparency, and ease are the three guiding values of the consumer experience,” he said, noting that Amazon has disrupted retail by providing transparency (with product reviews) and ease (with free two-day shipping). Brick-and-mortar has inherent advantages and “just needs to reinvent itself.”.
Report
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OCT 29, 2020
As algorithms becomes more sophisticated in customer service chat programs or computer vision, democratic societies will demand greater transparency on how these algorithms are designed. What to Expect in 2021. If Trump wins, there will probably be little attention to this issue, although his administration may push for limited rules on transparency of algorithmic inputs.
Audio
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MAR 25, 2020
eMarketer junior analyst Blake Droesch and senior analyst Jasmine Enberg discuss how COVID-19 changed social media engagement, platform advertising and influencer behavior. They then talk about TikTok's new "Transparency Center," the optimal social media posting lengths, Facebook Stories in other places and Instagram's disappearing text messages feature.
Article
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FEB 18, 2020
Recent data privacy regulations have forced app publishers and brands to provide clear descriptions on how and what location data they collect, but many have already embraced transparency.
Audio
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FEB 5, 2020
For years, advertisers and their partners have complained about a lack of transparency in programmatic transactions, leaving them open to a number of problems including outright fraud. Jeremy Steinberg, global head of ecosystem at MediaMath, joins host Nicole Perrin to discuss why accountability is still a challenge and how the supply chain can come together to create better, more mature programmatic markets.
Interview
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OCT 11, 2018
Transparency isn't keeping them in open markets
Matt Prohaska
CEO and Principal
Prohaska Consulting
Article
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APR 16, 2019
Brands are auditing their agencies to verify how their businesses operate, but some agencies have pushed back against audits. Ali Plonchak, managing director of digital strategy and integration at ad agency Crossmedia, said that agencies should embrace audits because they facilitate transparency, which brand clients demand more of.
Article
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JAN 28, 2019
Corporate social responsibility appeals to millennials—a generation of researchers who value authenticity, transparency and reliability.