Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concerns over fairness mean companies need to make scores transparent to consumers.

FreshDirect, like nearly all brands, has had to listen, test, learn, and pivot amid the pandemic.

Programmatic transparency has come a long way in recent years, with many supply-side platforms (SSPs) now offering an interface for buyers to get log-level data. Amanda Martin, vice president of enterprise partnerships at Goodway Group, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why buyers are interested in this information, what is still making it difficult to understand and execute on, and her hopes for the future of transparency.

While adjusting to a new climate where first-party data is more important than ever, it’s crucial to understand that this data can vary considerably in quality, applicability, scale, and transparency.

Most attention paid to iOS 14 is on the App Tracking Transparency framework, which will compel app developers to notify users if they want to track and share their data using Identifier for Advertisers (IDFA).

US programmatic display ad spending was up more than 10% in 2020 despite the pandemic-induced recession and will rebound this year as advertisers continue shifting budgets to flexible, measurable media.

Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concern over fairness means companies need to make scores transparent to consumers.

US advertisers are spending about a third of their nonsocial programmatic display ad dollars on fees this year—aka the “ad tech tax.” Read on to learn more about our inaugural estimates of spending on programmatic fees.

US digital media professionals surveyed in October 2020 by Integral Ad Science suggested that the lack of transparency on the part of these walled gardens might result in less advertiser spending.

In the same IAS study, 59% of respondents said concerns about insufficient transparency would affect their expenditures, and the majority said that Facebook would be where they’d most likely adjust spend due to insufficient transparency. The advertiser unrest will be tempered by the fact that social media—Facebook in particular—is a hard habit to give up, due to the effectiveness of its ad products.

She works with marketers to centralize their user consent and preference management; comply with global data privacy regulations, including the GDPR and CCPA; and to drive engaging user experiences while promoting transparency. Before OneTrust, Claire worked at VMware.

“Relevance, transparency, and ease are the three guiding values of the consumer experience,” he said, noting that Amazon has disrupted retail by providing transparency (with product reviews) and ease (with free two-day shipping). Brick-and-mortar has inherent advantages and “just needs to reinvent itself.”.

As algorithms becomes more sophisticated in customer service chat programs or computer vision, democratic societies will demand greater transparency on how these algorithms are designed. What to Expect in 2021. If Trump wins, there will probably be little attention to this issue, although his administration may push for limited rules on transparency of algorithmic inputs.

eMarketer junior analyst Blake Droesch and senior analyst Jasmine Enberg discuss how COVID-19 changed social media engagement, platform advertising and influencer behavior. They then talk about TikTok's new "Transparency Center," the optimal social media posting lengths, Facebook Stories in other places and Instagram's disappearing text messages feature.

Recent data privacy regulations have forced app publishers and brands to provide clear descriptions on how and what location data they collect, but many have already embraced transparency.

For years, advertisers and their partners have complained about a lack of transparency in programmatic transactions, leaving them open to a number of problems including outright fraud. Jeremy Steinberg, global head of ecosystem at MediaMath, joins host Nicole Perrin to discuss why accountability is still a challenge and how the supply chain can come together to create better, more mature programmatic markets.

Transparency isn't keeping them in open markets

Brands are auditing their agencies to verify how their businesses operate, but some agencies have pushed back against audits. Ali Plonchak, managing director of digital strategy and integration at ad agency Crossmedia, said that agencies should embrace audits because they facilitate transparency, which brand clients demand more of.

Corporate social responsibility appeals to millennials—a generation of researchers who value authenticity, transparency and reliability.