Traffic on ecommerce websites and apps is ground zero for establishing a retail media network.

Black Friday brick-and-mortar traffic drops 28.3% from 2019 but rises 47.5% over last year: The results shows consumers are stretching out the holiday season by shopping earlier in wake of supply chain concerns.

The news: The National Highway Traffic and Safety Administration (NHTSA) issued an unprecedented rules change regarding requirements for AVs with passengers, per TechCrunch. A new rule eliminates the need for manufacturers to include manual controls in automated driving systems (ADS)-equipped vehicles that will be solely computer-operated.

In our survey, we asked respondents to evaluate retail media networks’ traffic scale and traffic quality. Amazon Ads ranked No. 1 on the traffic pillar, posting a sizable advantage at No. 1 on traffic scale, given its dominant position as the top digital marketplace.

The TeslaCam, a built-in dashboard camera, also allows users to record what’s happening ahead of them in traffic. Last year, Tesla released a Sentry Mode feature that monitors a vehicle’s surroundings and records footage of anything close by. The bigger data privacy picture: The problem isn’t unique to Tesla’s cameras.

Amazon, Walmart, and eBay led the way on retail traffic, while Macy’s, Away, and Ticketmaster were among the year’s pandemic rebound stories. On the flipside, Wayfair and Kohl’s experienced notable declines in YoY traffic that also dropped them below 2019 levels. What is the forecast for holiday sales in 2022?