Retail: Includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

Retail: Includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental, hotels and resorts, cruises, and destination marketing organizations; includes both leisure and business travel.

Retail: Includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental, hotels and resorts, cruises, and destination marketing organizations; includes both leisure and business travel.

Consumer Electronics and Toys: “It’s about opening up on that WTF moment, where you go ‘whoa, how does that happen/work?’”. Apparel and Footwear: “It’s showing the product in full, with a 360-degree view, ideally on models of different shapes and sizes.”. These heuristics can help brands enter the minds of consumers—a precondition for purchase that shouldn’t be overlooked.

In many countries surveyed, VR devices seem to be an expensive toy found most often in affluent homes. But not in Switzerland; penetration was lower than average in well-to-do households. Smartwatches are a slightly different story: Ownership is indeed more common in higher-income households and among younger internet users. But overall penetration was not especially high, at 10.9%.

Retail: Includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry and general merchandise. Travel: Includes airlines, car rental, hotels and resorts, cruises, destination marketing organizations; includes both leisure and business travel.