Customers will be able to access promotions in categories like electronics, toys, and beauty from Walmart and its marketplace sellers. Walmart’s omnichannel approach can help it net more overall sales than it would if it just relied on its online platform. Target and Walmart’s strategy to counter Prime Day isn’t new, but it does point to heating competition.
Dave has also helped to create award-winning customer loyalty programs with Procter & Gamble, DSW, Toys R Us, Babies R Us, GNC, La Quinta Hotels, and Nordstrom. Moderator. Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers.