eMarketer is pleased to moderate a Tech-Talk Webinar featuring Merkle’s Sandra Swindle, senior vice president, CRM technology delivery leader, along with The Goodyear Tire and Rubber Company’s Matt Wilkinson, general manager, digital marketing, and AAA Club Alliance’s Scott Lugar, CMO. They will discuss how marketing technology modernization can deliver relevant and valuable customer experiences.

How brands, like Canadian Tire and others, can monetize owned data to expand revenue streams while upholding consumer privacy. How a customer data platform can help modernize your tech stack to tackle first-party data initiatives. Presenters:. Greg Shelly is vice president, enterprise digital marketing at Canadian Tire.

Home improvement sites like The Home Depot and Canadian Tire saw increased respective traffic of 55.0% and 33.7% in April compared with March. For mass merchants, Costco was up 25.7%, and Walmart.ca increased 20.6%. Wayfair was up 41.1%; Best Buy increased by 44.2%; and Apple sites were up by 15.3%.

However, cars are going to have tires for a long time, and tires are going to have air or nitrogen for a long time to come, too. Cars can become proactive about driving habits, like an alert that says, “Hey, you can save your brakes and tires by easing off the throttle and slowing down a bit earlier.”. What opportunities do advertisers have in this space?

In addition, the connected trucks send vehicle data to Rivian to diagnose issues like worn-out tires remotely, letting the firm make car repairs before they become more expensive problems. Both the safety features and connectivity helps Rivian make savings that are passed on to the users via lower premiums.

Meanwhile, most advertisers, media agencies, and TV firms lack the time and resources to kick the tires on the commingled products coming to market. Critical points of examination include how accurately the data sets reflect the population, validity of models used for describing viewers or viewing activity, and the potential drop-off in sample sizes when viewing and consumer data are matched.

“If I pay $100 a year for an app that lets me remote start my car and check my tire pressure, it can also alert me when I need an oil change and send me a link to book an appointment,” he said.