IAC spun off Match Group (Tinder and Hinge’s parent company) in 2020 and Vimeo this year, slanting its portfolio toward content rather than tech. Meredith acquired some of its best-known publications in 2018 with its purchase of Time Inc. for $1.8 billion—it soon sold off Fortune, Time magazine, and Sports Illustrated, focusing more on female-oriented publications. Dive into the numbers:.

“Total daily messages sent across all of our products and daily average swipes at Tinder are higher today than they were at the end of February,” Duby said in Match Group’s shareholder letter. Though the pandemic is certainly driving consumers to dating apps, we expect user growth to slightly decrease in 2021 and level off through 2023.

eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss the wonderful world of online dating. Who's on which platforms? What do people like and dislike about it? They then talk about Valentine's Day spending, "OK Boomer" age discrimination and the link between smartphones and mental health.

There will also be more niche or specific dating apps that pop up which en masse will generate new installs from people who have already downloaded more general apps like Tinder or Match.”. And a prosperous market is good news for the growing number of singles out there.

“Users who want to go back to more interest-based connections might find better luck with Facebook Dating as it will match users based on shared interests, events and groups, as opposed to more gamified ‘swipe to match’ app experiences like Tinder and Hinge,” Perrin said.

Snapchat clearly thinks Stories have a future in other types of apps as well: It’s allowing users to share the photos and videos they take with the Snapchat camera into Stories features on third-party apps like Tinder and Houseparty.