Among US social network users, those ages 18 and older will spend an average of 1 hour, 40 minutes per day on those platforms in 2022, the same amount as last year. This figure is peaking after pandemic restrictions fueled a rapid rise in social media use over the past two years, and it will decline by 2 minutes next year.
Some major categories, like time spent withsocial media, are heading for stagnation; others, like time spent on desktops/laptops and tablets, will see outright declines. Desktop/laptop and tablet time spent were both flat or negative in the years immediately preceding the pandemic, so these declines represent a return to form rather than a new trend.