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  • Chart
     | 
    AUG 2, 2021
  • Report
     | 
    OCT 21, 2021

    Live TV, radio, and print media were still popular—though time spent with radio and print declined. About half of internet users ages 16 to 64 still engaged with print media regularly. In Q1 2021, 50.4% had read a print newspaper at least once in the previous month, and 49.5% had read a print magazine. Males were much more likely than females to read either.

  • Report
     | 
    OCT 21, 2021

    Broadcast radio also maintained an enviable reach in Q1, at nearly 82% of internet users, while time spent with radio rose marginally to 1:55 per day. Radio listening was more widespread in middle- and higher-income households, and among respondents ages 45 to 64. About 82% of internet users still owned a PC, and nearly 55% had a tablet.

  • Report
     | 
    OCT 21, 2021

    Radio continued to enjoy much greater reach: Some 69.0% of male survey respondents and 61.0% of females had recently listened to broadcast radio programs as of Q1 2021. Time spent with radio was no higher than in H1 2020, however, at 1:09 per day, on average. Digital video and audio both grew their audiences in 2021.

  • Report
     | 
    OCT 21, 2021

    Most internet users engage regularly with live TV and radio, while print media has a more limited reach. Audiences for broadcast TV and radio remained robust in France. Some 92.4% of internet users ages 16 to 64 had watched live TV in the month prior to polling in Q1 2021, and 74.8% had listened to live radio shows.

  • Report
     | 
    OCT 21, 2021

    The digital audio market is evolving, but radio hasn’t gone away. The reach of broadcast radio shrank in many markets this year, but time spent with radio had hardly changed since 2020 or shifted by just a few minutes per day. Fewer internet users listened to online radio, audiobooks, and other digital audio content, as well.

  • Report
     | 
    OCT 21, 2021

    It’s worth noting, though, that time spent with online press had fallen YoY, while time spent with print press was unchanged. Broadcast radio does moderately well in Saudi Arabia. More than half (54.2%) of internet users tuned in to live radio programming in the month prior to polling in Q1 2021.

  • Report
     | 
    OCT 21, 2021

    The broadcast radio audience shrank slightly in Q1, to 78.4% of web users. Print media readership held up relatively well, though. Nearly 58% of internet users polled had read a print newspaper in the month prior, and 52.7% had read a print magazine. Time spent with both radio and print press held steady between H1 2020 and H1 2021. Smart devices made major strides in the past year.

  • Report
     | 
    OCT 21, 2021

    As early as H1 2019, online press had overtaken print in terms of time spent each day. This year, respondents devoted slightly more time to print press than in 2020, at 26 minutes daily. However, time spent with online publications remained unchanged at 54 minutes, more than doubling print’s time spent. Broadcast radio also occupied a bit more of internet users’ time this year.

  • Report
     | 
    OCT 21, 2021

    Broadcast radio had many fans too, especially among older internet users. Overall, 67.7% of those surveyed in Q1 2021 were recent listeners. And the average daily time spent with live radio in H1 was 48 minutes. PC ownership has stabilized among internet users in the Philippines, while smartphones are ubiquitous. Since 2019, virtually all internet users ages 16 to 64 have had a smartphone.

  • Report
     | 
    OCT 21, 2021

    Daily time spent with online audio (1:07) was virtually identical to time spent with broadcast radio (1:06). Feature phones have effectively vanished, as smartphones become ubiquitous. Some 97.7% of internet users in Italy ages 16 to 64 owned a smartphone in H1 2021.

  • Report
     | 
    OCT 21, 2021

    Time spent daily with broadcast radio rose by 2 minutes year over year (YoY) to 1:12, but the average time spent with music streaming leapt from 1:23 to 1:40. Similarly, the reach of digital video has surpassed that of traditional TV. Live TV posted a minimal decrease in reach compared with H1 2020, to 86.9% of those surveyed.

  • Report
     | 
    OCT 21, 2021

    The average times spent daily with broadcast radio and live TV remained constant between H1 2020 and H1 2021, at 1:36 and 1:55, respectively. During the same period, time spent daily with print press rose by 4 minutes to reach 33 minutes. However, it was clearly overtaken by online press, which occupied an average of 43 minutes each day.

  • Report
     | 
    MAY 27, 2021

    Radio Listenership Is Steady, but the Industry Is Not. After a decade of decline, daily time spent with radio will be 1:26 this year, 20 minutes less than it was 2011. We forecast that radio time will continue to shrink—by the end of 2023, it will be 1:23 per day.

  • Report
     | 
    OCT 21, 2021

    Music streaming surpassed broadcast radio in terms of time spent. In H1 2021, respondents devoted an average of 1:28 daily to streaming music, versus 1:03 with live radio. Podcasts were also popular, claiming 34 minutes per day. Desktops, laptops, and tablets accounted for almost an hour more of daily media time than mobile phones.

  • Report
     | 
    OCT 21, 2021

    Broadcast radio is less widespread in China than in most other countries. In H1 2021, just 46.8% of internet users had tuned in to live radio programs in the prior month. Time spent with those shows had risen, though, from 1:08 to 1:13 per day, on average. Social media and messaging are a near-universal habit.

  • Report
     | 
    MAY 27, 2021

    Digital audio time spent nearly suffered the same fate as radio last year, due to the lack of commuting time. But unlike with radio, digital audio listeners adjusted their behaviors to the lingering circumstances of the pandemic. Early on, digital audio took a hit in time spent.

  • Report
     | 
    OCT 21, 2021

    Broadcast TV, radio, and print have maintained substantial audiences, though time spent with digital alternatives is greater. The share of internet users ages 16 to 64 in Malaysia who watched live TV in the month prior to polling rose very minimally between 2020 and 2021, from 79.9% to 80.2%. It saw a very slight decrease in time spent per day, however, to 1 hour, 45 minutes (1:45).

  • Forecasts
     | 
    NOV 17, 2021
  • Forecasts
     | 
    NOV 17, 2021
  • Report
     | 
    OCT 21, 2021

    The average time spent with broadcast TV was 2:01 daily in H1 2021. The broadcast radio audience was a good deal smaller than that for live TV, at 69.2% of internet users. Live radio listening accounted for 1:09 per day, on average—a marginal increase from 2020. Digital audio and social networking both gained momentum this year. Digital audio services were firmly established in Sweden some years ago.

  • Report
     | 
    OCT 21, 2021

    Time spent daily with print press was 3 minutes more than in H1 2020, at 49 minutes. Fewer than half (48.8%) of internet users had listened to live radio programming during the previous month in Q1 2021. And radio occupied less time than any other media activity respondents were asked about, at 43 minutes daily.

  • Report
     | 
    OCT 21, 2021

    But time spent with print press was just 42 minutes per day, well below the 57 minutes devoted to online publications. Nearly 94% of US internet users polled in 2021 had engaged with social media in the prior month, and 83.5% had used a messaging service.

  • Report
     | 
    OCT 21, 2021

    Moreover, the average daily time spent with print press remained the lowest recorded for any activity, at just 24 minutes in H1 2021. Broadcast radio also reached fewer internet users in South Korea than in many advanced economies. Only 46.3% of internet users were recent listeners—and the average listening time was down YoY, to 31 minutes per day.

  • Report
     | 
    OCT 21, 2021

    Live TV, radio, and print media have ceded attention to digital video and audio, and online press. Almost 79% of internet users ages 16 to 64 in Vietnam had watched live TV in the month prior to polling in H1 2021, a drop of more than 6 percentage points compared with 2020. Time spent with broadcast TV also fell, to 1 hour, 9 minutes (1:09) per day on average.

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