Total time spent with media is more than 10 hours daily on average in Canada this year. In the years ahead, total time will shrink slightly, but digital formats will continue to steal time away from traditional media.

Time spent with digital audio surpassed that of radio for the first time in 2021.

As digital audio consumption increases, the advertising market in Canada is developing rapidly to reach new listeners.

Adults in the UK are spending more time than ever with digital media. Time spent watching videos online, particularly via social, is soaring.

Digital media formats are poised for growth in US and Canada: Total media consumption will decrease this year as pandemic-inspired habits calm.

Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth. They will consume an additional 3 minutes per day of digital audio this year, to reach 1:40. Among active digital audio listeners, the daily figure will be a robust 2:17.