Total time spent with media is more than 10 hours daily on average in Canada this year. In the years ahead, total time will shrink slightly, but digital formats will continue to steal time away from traditional media.
Digitalaudio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth. They will consume an additional 3 minutes per day of digitalaudio this year, to reach 1:40. Among active digitalaudio listeners, the daily figure will be a robust 2:17.