The fall TV blitz may not be enough to undo new viewing habits: Broadcasters may not be able to reverse pandemic-era trends, and the number of new streaming services is putting a strain on viewers' wallets.
Share of time spentviewing OTT streaming video is varied across devices, as 73% of viewing worldwide happened on TV screens in Q2 2021. Looking ahead: We project digital video viewership worldwide will hit 3.64 billion people in 2025, when OTT viewership will hit 2.15 billion people.
Netflix and YouTube may be the video platforms US adults are watching most, but their days at the top may be numbered. New services such as Disney+, HBO Max and Apple TV+ will fragment digital video viewing time even further. According to our first forecast on time spent watching Netflix and YouTube, both platforms will see their share of daily video time drop in the coming years.
It’s also worth noting that the 2020 TV viewing bump came primarily from viewers ages 45 and up as those younger than 45 did not increase their TV viewing. However, these older viewers will decrease their time spent with TV this year as they return to their 2019 viewing habits. Time Spent with Digital Video. On the digital video side, the viewing gains will continue post-pandemic.