Not surprisingly, looking at time spent with subscription OTT video services among their users, time spent has risen even higher. Subscription OTT video service users will spend nearly 2 hours (1:59) per day on these services, up from 1:32 in 2019. In 2020, Netflix and YouTube users increased their time spent the most compared with users of other subscription OTT video services.

Those who watched via broadcast’s on-demand channels or subscription video-on-demand (SVOD) totaled 67.0% and 61.6%, respectively. Smartphones Fuel Digital Growth, but ‘Other Connected Devices’ Enter the Mix. Many people across Europe were holed up at home for long periods of time through 2020. Thus, media consumption spiked dramatically.

OTT and Subscription OTT Users. Theme: Growth. OTT and subscription OTT user numbers will track consistently above our pre-pandemic forecasts, but their growth trends won’t be identical.

These time spent forecasts showed the biggest positive shifts compared with our pre-pandemic estimates:. Time Spent with Smartphones. Smartphone time spent among adults was in line to tick up to 2:40 per day, but instead it will leap to 3:06. That’s almost 26 unexpected additional minutes per day staring at our phones. Time Spent with Subscription OTT Video Services.

The pandemic has brought an influx of new users for subscription OTT, live videos, and video games in 2020, but other activities such as social networking, mobile messaging, and digital video haven’t seen the same bump.

The average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019, according to our latest estimates. That's an acceleration from 2019, when it grew by 15.0% year over year.

In Japan, both TV and digital time spent will accelerate more than expected in 2020 thanks to the COVID-19 pandemic and resulting semi-lockdowns. However, the postponement of the Summer Olympics will limit the increase.

Stay-at-home orders have led to an unsurprising bump in our time spent totals. However, not all changes are created equal, with TV and digital video time seeing a marked uptick at the expense of print media and audio. How has the pandemic affected our time spent forecasts? The prevailing trend for time spent with media in the UK has been a plateauing of consumption.

Linear TV’s resurgence won’t outlast 2020, and even digital media will experience a dip in time spent next year, as people return to a “new normal.”. But time spent won’t fall back to pre-pandemic levels. Media usage will remain above 2019 levels and higher than our previous forecast even past quarantines.

(GlobalWebIndex includes YouTube in its social network category, which tends to raise the level of engagement and time spent with social media overall.). Subscription video services and digital audio posted significant gains. Between H1 2019 and H1 2020, smart TV penetration declined from 46.0% to 44.8%, according to GlobalWebIndex.

We forecast that time spent with subscription OTT video in the US will grow by 23.0% this year, averaging 62.30 minutes per day and surpassing the one-hour mark for the first time. Concurrent with the uptick in consumption came the release of several new streaming services this year, including NBCU’s Peacock, HBO Max, and Quibi.

Which digital time spent forecasts increased the most? Adults in the US will spend an average of 64 more minutes with media per day in 2020 than we thought they would. Within this, users will spend almost 26 additional minutes per day on their smartphones compared with our earlier expectations. Our Forecasts in 2021.

And there has been particularly strong growth in subscription video-on-demand (SVOD) users. However, as the established players like Netflix and Amazon contend with new entrants, consumers are getting to the point where choice may be predicated by cost—particularly if any economic Brexit squeeze is felt through 2020.