From a marketing reach perspective, there are few digital activities in which to find that many people. Our complete estimates for US social network users by platform, age, and other breakdowns can be found in this report’s accompanying spreadsheet. No. 2: Time Spent on Social Networks Will Remain Elevated.
It includes eMarketer time spent estimates for the following areas:. Time Spent Per Day with Total Media. Time Spent Per Day with Digital Media, by Format. Time Spent Per Day with Traditional Media, by Format. Time Spent Per Day with Mobile vs. Desktops/Laptops. Time Spent Per Day with Digital Video vs. TV. Time Spent Per Day with Digital Audio vs. Radio. Time Spent Per Day with Social Networks.
The pandemic led to many upward revisions of our UK digital user forecasts. Some changes (podcast listeners) will be permanent, while others will be temporary (digital gamers). Our social network user numbers, meanwhile, didn’t change much at all.
We revised our time spent with digital video estimate for 2020 from 1:36 to 1:46. Next year, we expect digital video time to be 1:44 daily. One of the tech enablers blurring the line between traditional TV and digital video viewing is smart TVs and CTV devices like Roku and Chromecast.