Among US social network users, those ages 18 and older will spend an average of 1 hour, 40 minutes per day on those platforms in 2022, the same amount as last year. This figure is peaking after pandemic restrictions fueled a rapid rise in social media use over the past two years, and it will decline by 2 minutes next year.

Some major categories, like time spent with social media, are heading for stagnation; others, like time spent on desktops/laptops and tablets, will see outright declines. Desktop/laptop and tablet time spent were both flat or negative in the years immediately preceding the pandemic, so these declines represent a return to form rather than a new trend.

Reddit trails other social networks in time spent: The platform’s efforts to boost its mainstream appeal could improve engagement.

Adults in the UK are spending more time than ever with digital media. Time spent watching videos online, particularly via social, is soaring.