On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

The average US adult spent 25 additional minutes per day on mobile apps in 2020 than the year prior, according to eMarketer. And we expect these gains across most mobile activities will become permanent this year. In fact, we anticipate US adults will add 6 minutes to their average time spent with apps. As data suggests, it is clear that marketers need to revisit their mobile strategy for the year ahead. Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the mobile landscape today across key areas such as in-app advertising, video, SMS, gaming, and more.

Europe's video game market grew 22% YoY in 2020: The rise of social and mobile games is presenting opportunities for marketers to reach gaming audiences.

The remainder of media time with “other connected devices” is composed of other digital activities, such as online gaming via internet-connected gaming consoles. OTT video service usage surged during the pandemic and will drive most of the sustained gains in media time on “other connected devices,” specifically CTV devices where these services are commonly accessed.

The pandemic accelerated the increase in time spent with mobile activities in the US. Most of these gains will stick as people return to a more normal life in 2021.

The pandemic led to many upward revisions of our UK digital user forecasts. Some changes (podcast listeners) will be permanent, while others will be temporary (digital gamers). Our social network user numbers, meanwhile, didn’t change much at all.

Video game viewer and live video audience numbers also accelerated. Although some of these changes will fade post-pandemic, others will persist, including increased digital video viewing and ecommerce adoption, and these behavioral changes will continue to boost time spent with mobile. This should translate into rapid growth in mobile advertising in the coming years.

The pandemic has brought an influx of new users for subscription OTT, live videos, and video games in 2020, but other activities such as social networking, mobile messaging, and digital video haven’t seen the same bump.

Time spent with print formats was less than time spent with online press, at 26 minutes and 38 minutes, respectively. To date, traditional TV has maintained robust audiences. In H1 2020, 89.7% of respondents had watched live TV in the prior month. Broadcasters’ time-shifting options are popular, too.

After years of steady increases, time spent on social media by US social network users fell last year. Those figures will flatten as the intensity of Facebook usage starts to moderate and activities such as digital video and video games draw more time and attention.