As Americans hunkered down under stay-at-home guidelines for much of March and April, they unsurprisingly consumed more mobile media. The added mobile time, however, wasn’t distributed equally.

The pandemic has brought an influx of new users for subscription OTT, live videos, and video games in 2020, but other activities such as social networking, mobile messaging, and digital video haven’t seen the same bump.

Lower CPMs may also attract brands, which have already expressed more interest in games in light of the user engagement during the pandemic. Finally, some developers and game publishers may have a loyal audience that they can get a high enough opt-in rate to IDFA under App Tracking Transparency to maintain their current models.

Amid the pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019, according to eMarketer’s latest time spent forecast from Insider Intelligence. Total digital time is now on track to surpass 8 hours by the end of 2022.

Time spent with print formats was less than time spent with online press, at 26 minutes and 38 minutes, respectively. To date, traditional TV has maintained robust audiences. In H1 2020, 89.7% of respondents had watched live TV in the prior month. Broadcasters’ time-shifting options are popular, too.

The coronavirus pandemic is changing how people interact, and mobile devices have served as a social and entertainment lifeline as Americans stay at home and practice social distancing measures. This report looks at how US adults are using those devices.

In Japan, both TV and digital time spent will accelerate more than expected in 2020 thanks to the COVID-19 pandemic and resulting semi-lockdowns. However, the postponement of the Summer Olympics will limit the increase.

Since then, time spent with digital has continued to steal minutes from traditional sources. By the end of our forecast period in 2022, digital will account for 54.9% of media time. This year, time spent with digital will be 5:32, while time with TV will be 3:14, and radio minutes will be 1:20.

Digital video time spent: Includes any video content viewed on desktop or mobile devices; excludes time spent with video via social networks. *Non-internet activities refer to activities that do not require an internet connection, such as playing games offline, reading or listening to content that has already been downloaded or viewing photos. Audio Isn’t Picking Up the Slack.

Many online activities, including gaming, social networking and video viewing, were already transferring to smaller screens, and we expect that to continue for the foreseeable future. Key Takeaways. The coronavirus has rekindled growth in media usage in both France and Germany. With extra time on their hands, people are turning to media to stay entertained, informed and connected.

Short-form video and gaming were already pivotal for smartphone usage growth before the pandemic, and the stay-at-home measures simply accelerated their use. Douyin—China’s version of TikTok—and video sharing app Kuaishou, for example, both saw further increases in daily active users (DAUs) in February, compared with the same period in 2019.

After years of steady increases, time spent on social media by US social network users fell last year. Those figures will flatten as the intensity of Facebook usage starts to moderate and activities such as digital video and video games draw more time and attention.

In terms of gaming, it seems that many members of a household share access to a single device. Just 12.6% of respondents owned a game console in H1 2020, yet the average time spent gaming per day was 1:22. Digital audio may make fewer headlines than digital video does, but it now commands an equally large audience in the Philippines, at 91.5% of internet users.

As mobile devices become dominant tools for media consumption and advertiser strategy, brands in Canada are assessing which mobile apps deliver the best paid opportunities.

Apple launched its subscription gaming service Arcade in late September as part of the company’s wider iOS 13 release, betting big on subscription gaming services and joining others like Google and Microsoft. As more adults spend time with mobile gaming apps daily, these companies are steadily developing their mobile gaming strategies.

The number of US digital gamers will grow by 5.0% this year to 174.7 million. That’s roughly 8 million more than last year, and an increase of 5 million gamers from our previous forecast for 2020.

Live streaming is set for a comeback, and it won’t be just for gamers and esports viewers anymore. Almost every major social media platform, including Facebook, Instagram and YouTube, has now integrated live streaming into their services. And as video game live streaming platforms expand beyond gaming, the once-niche activity is primed for the mainstream in 2020. Take Twitch, for example.