Our latest forecasts for US social network users by platform and for time spent with social media, plus an analysis of what the changes mean for marketers. KEY STAT: Daily user time on TikTok and YouTube will reach nearly 46 minutes per day this year, driven by video viewing. Key Points. The pandemic helped increase time spent with social networks; video is cementing those gains.
When US consumers started spending more time at home in March and April, they also started using social media more, providing an unexpected boost to the platforms. That increased engagement continued into May.
Social Networks, by Platform. Print. Behind the Numbers. Our time spent with media estimates for Canada are based on an analysis of 978 metrics from 47 sources. This analysis involves the collection of third-party data—primarily survey data—from adult respondents, asking them about their media use habits.