The metaverse may be far away, but video is here and now on social media—and consumer usage patterns are changing fast.

Nearly 400 million people in Latin America will use social networks in 2022. Facebook remains the region's biggest platform, but it will experience its slowest user growth on record this year as TikTok and Instagram make gains.

This year, TikTok users in the UK will grow by 12.6% for a total of 17.5 million. TikTok, which overtook Twitter users last year, will surpass Snapchat users by year-end and continue its upward climb.

US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come.