AUG 16, 2021
On today's episode, we discuss where B2B marketing is headed and what some of the biggest challenges will be along the way. We then talk about our brand new influencer marketing spending forecast, what to make of TikTok Stories, and Instagram testing ads within its Shops tab. Tune in to the discussion with eMarketer principal analyst Jillian Ryan and senior forecasting analyst at Insider Intelligence Eric Haggstrom.
MAR 24, 2021
We estimate that one in four US internet users will use TikTok this year, and adult users will spend almost 32 minutes per day on average with the short-video app. Evan Horowitz, co-founder and CEO of creative agency Movers + Shakers, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss TikTok's ad products, how advertisers are using the app to build brand equity, and the need to tailor social creative to make sense for each platform.
JUL 8, 2021
Learn how the pandemic, the biggest disruption to consumer retail spending in recent years, impacted US retail—and how it will impact your planning for 2021 and beyond.
AUG 4, 2021
US influencer marketing spending will rise by 33.6% in 2021 to $3.69 billion. Our inaugural forecast shows that US marketers will allocate nearly $1 billion more to influencer marketing this year than they did in 2020, representing the strongest spending growth in the industry since 2019.
JUL 20, 2021
Influencer marketing spending in the US is set to grow more than 30% this year and surpass a key milestone. According to our inaugural forecast on US influencer marketing spending, the category will exceed $3 billion in 2021 and will surpass $4 billion next year.
JUL 21, 2021
Stories are hardly a new social media format—they are nearly 8 years old on Snapchat and almost 5 on Instagram. But they are still heavily used for social media marketing, even as short-video platforms like TikTok have taken off.
JAN 1, 2021
DEC 23, 2020
And the youthful skew of the Hispanic population yields a receptive audience for platforms like Snapchat and TikTok. Hispanics overindex for social user penetration, but just slightly. We estimate that 68.6% will be social users in 2021, vs. 64.4% of the total population.
JUN 24, 2021
MAY 13, 2021
The ad market in the UK suffered during 2020, but the decline in spending was only marginal as digital investment took up much of the slack. Indeed, the resilience of digital formats has been palpable amid the pandemic.
OCT 1, 2020
JUN 9, 2020
eMarketer principal analysts at Insider Intelligence Mark Dolliver and Debra Aho Williamson discuss whether TikTok has a future and what that might look like. They then talk about Instagram's new music-based augmented reality feature, how much the influencer market might take a hit and a new revenue-sharing agreement with Instagram creators.
JUN 12, 2020
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss polarization on Facebook, whether kids spend more time on TikTok or YouTube, how much people trust influencers, Facebook trying to make TV social, out-of-home advertising in Q1, podcast ad skipping, pyramids where they shouldn't be and more.
DEC 13, 2019
eMarketer vice president of business development Marissa Coslov discusses our latest estimates for revenues derived from app installs in the US and growth drivers like Snapchat and TikTok.
SEP 8, 2020
Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss how a staggered back-to-school shopping season is changing consumer spending and advertising. They then talk about why Walmart has teamed up with Microsoft to bid for TikTok, and what Walmart's membership program launch means for Amazon Prime.
AUG 17, 2021
By the numbers: Reddit has lagged behind its social-media peers like Twitter and Facebook in generating revenue from users. But its value has jumped as its advertising revenue reached $100 million for the first time in Q2, a 192% rise YoY.
APR 1, 2021
JUN 1, 2021
Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an accelerated pace.
DEC 31, 2020
Snapchat also reported its Q3 earnings in October, after we completed our forecast, and its revenue performance blew Wall Street expectations out of the water. Here are the key stats:. Snap reported $678.7 million in Q3 revenues, up 52% from Q3 2019. That’s the highest YoY revenue growth rate for Snap since 2017. North America revenues rose by 56% YoY, to $493 million.
JUN 9, 2020
The services sector will be the hardest hit, especially travel-related spending like domestic flights (decreased spending by 84% of respondents in the McKinsey poll), hotel stays (83%), and adventure/tours and cruises (77%). Other service sector categories to be affected by dropped spending include fitness and wellness (67%), pet care (51%) and quick-service restaurants (55%).
JUN 2, 2020
Well into the pandemic, consumers still say they are spending more time with social media. Activities like live streaming, video chatting and gaming are drawing some of them in.
MAR 12, 2020
APR 23, 2020
Social media advertising will remain vulnerable in Q2 and possibly longer. CPMs will stay low, spending cuts will persist, and ad creative will be tricky to get right.
MAR 31, 2020
MAY 27, 2021
By 2023, adult TikTok users will spend 35 minutes on the social network, versus Facebook at 32 minutes among adult users. It’s also worth noting that many of TikTok’s users are ages 17 and younger, meaning that average time spent with TikTok among all users, including non-adults, is likely even higher than our estimates.