Report
| JAN 18, 2022
Nearly 400 million people in Latin America will use social networks in 2022. Facebook remains the region's biggest platform, but it will experience its slowest user growth on record this year as TikTok and Instagram make gains.
Article
| FEB 25, 2022
TikTok’s adoption has exploded. In our inaugural forecast, we estimate that TikTok surpassed the 100 million user mark in the region last year. In 2022, users will surge 12.8% year over year (YoY) to 136.1 million. More than 3 in 10 internet users will be on the platform.
Forecasts
| APR 26, 2022
Forecasts
| APR 26, 2022
Forecasts
| APR 26, 2022
Chart
| NOV 23, 2021
Chart
| NOV 23, 2021
Chart
| NOV 1, 2021
Chart
| NOV 1, 2021
Forecasts
| APR 26, 2022
Report
| MAY 18, 2022
Digital ad spending is exploding in Latin America. It will grow by 34.8% this year to $20.86 billion—a figure more than double the amount spent in 2020. Mobile will be the main growth driver, propelling the region’s digital ad market to new heights over the course of our forecast period.
Forecasts
| APR 26, 2022
Forecasts
| APR 26, 2022
Report
| MAY 18, 2022
Report
| FEB 8, 2022
Square and Shopify let sellers set up shop on TikTok. Creator payments. Providers are looking at enabling direct payments, which may lead to more features like Twitter’s PayPal- and Stripe-operated tip jar and Super Follows. Platform ownership. After acquiring Tidal, Block (formerly Square) is using it to build out artist payouts and will continue to add integrations.
Report
| JAN 18, 2022
TikTok is now the third-largest worldwide social network, according to our inaugural forecast. It will have 60% more users than Snapchat and twice as many as Twitter this year.
Report
| DEC 16, 2021
In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.
Report
| NOV 22, 2021
Latin America. Startup Investment Will Expand in the Region. CB Insights puts startup investment in Latin America at $9.3 billion in H1 2021, a fraction of what went into Europe, but a figure nearly double that of all investments made in the region during 2020.
Chart
| MAR 20, 2022
Chart
| MAR 20, 2022
Chart
| MAR 14, 2022
Chart
| MAR 9, 2022
Chart
| JAN 31, 2022
Report
| JUL 7, 2021
We define “social commerce” as products or services ordered via social networks, such as Facebook, Instagram, Pinterest, TikTok, WeChat, Line, VK, and others, either by buying directly on the social platform, such as via Instagram Checkout or WeChat Mini Programs, or through clicking links on the social network that lead to the retailer’s product page to complete the purchase.
Report
| JUN 28, 2021
TikTok: In March 2021, Walmart partnered with TikTok for a second live shopping event on the platform, following a pilot of the livestream shopping program in December 2020. Walmart hasn’t provided sales figures from the first live event but told TechCrunch in March that it received seven times more views than expected and a 25% increase in its TikTok follower count.