The apparel resale market heats up: We expect annual average sales per buyer via online fashion resale marketplaces will more than double between 2021 and 2025.

This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.

In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.

Social commerce is a fast-growing segment of the US ecommerce market that’s garnering more attention and investment from media companies and brands.

This interview was originally featured in "Industry Insights: The World’s Fast-Growing Ecommerce Market, Part One" as part of a curated collection of interviews among executives in Latin America, conducted by eMarketer, in partnership with VTEX, an ecommerce and marketplace platform. Download your complimentary copy today!

Social commerce is rising rapidly worldwide. But to what extent can the US market mirror that of China, the world leader in social commerce?

While BNPL currently makes up around 1% of US retail ecommerce dollars—per our calculation based on BNPL estimates from consultancy Oliver Wyman and our ecommerce forecast—fast growth means merchants are noticing an opportunity to grab sales.

China continues to lead the world in all things ecommerce, including innovation. Social commerce livestreaming is just one of many new stories for 2021 and beyond.

Digital ad spending is exploding in Latin America. It will grow by 34.8% this year to $20.86 billion—a figure more than double the amount spent in 2020. Mobile will be the main growth driver, propelling the region’s digital ad market to new heights over the course of our forecast period.

China’s total media ad spending and digital ad spending will both grow at their lowest rates since we began tracking them in 2012, but the ad industry is nonetheless set for an eventful year in the world’s second-largest market.

Investors target startups that are disrupting fast-growing, multibillion-dollar markets, like the explosive growth of ecommerce transactions and trading. LATAM: Fintech funding in LATAM has now reached $4.25 billion in 2021 so far, up from $2.80 billion for all of 2020. Brazil took home 70% of the region’s funding in Q2.

By the end of our forecast period, in 2026, the digitization of Latin America’s ad industry will have reached parity with the rest of the world (73.4% versus 73.6% worldwide), an astoundingly fast transition. Over the next few years, consumers in Latin America will turn to digital options for entertainment and shopping more quickly than anywhere else in the world.

Bitso claims to have 95% of crypto market share in Mexico, the world’s third-largest largest remittances recipient. Coinbase launched a pilot in February 2022, letting users send crypto remittances to consumers in Mexico with plans to expand the service to other markets.

Sustainability is increasingly top of mind for consumers in China. Many are making lifestyle changes to address the issue, spurred by the country’s many environmental catastrophes, as well as the government’s recent pledge to reduce emissions. And more than ever, shoppers expect brands to offer products and services with eco-friendliness in mind—and for the right price.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Such a surge in demand for e-tail could overwhelm logistics providers and workers, which might require ecommerce companies to revisit their strategies for order fulfillment and delivery, including potentially slowing down fast-shipping strategies, in order to keep up with surging demand and keep workers safe.

Reliance Jio Platforms operates ecommerce platform JioMart, as well as other services from music streaming to smartphones and payments. Facebook is likely looking to secure its position in India’s competitive and fast-growing ecommerce market, which is dominated by Amazon and Walmart-backed local player Flipkart.