APR 1, 2021
APR 1, 2021
JUL 21, 2021
eMarketer forecasts that retail media and connected TV (CTV) will be among the fastest-growing digital ad channels this year. Jed Dederick, senior vice president of global client and agency development at demand-side platform The Trade Desk, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the firm has learned over the course of the pandemic, what buyers want from CTV and retail media, and why resolving the identity crisis is so important.
FEB 9, 2021
eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss Amazon's retail and ad businesses as well as Jeff Bezos stepping down as CEO. They then talk about Walmart's new partnership with The Trade Desk, whether vaccinated shoppers will want to return to stores, and what click and collect's future looks like.
JUL 29, 2021
Programmatic ad firms including The Trade Desk, Viant, and Pubmatic will report earnings in August. What’s next:. Google’s earnings reports for both Q1 and Q2 beat our expectations substantially. Back in March, we estimated that Google would grow its worldwide net ad revenues by 25.3% this year and that US net ad revenues would increase by 24.7%.
AUG 19, 2021
“We’ve seen a mass shift in consumer behavior over the last 15-plus months,” said Tim Sims, chief revenue officer at The Trade Desk. “People have moved faster than I think anyone anticipated into streaming services.”.
APR 28, 2021
NBCU stated that it would expand the amount of inventory it sells programmatically and that advertisers could buy CNBC International inventory through The Trade Desk. Fox partnered with Comcast-owned ad serving company FreeWheel; now advertisers can buy Fox TV inventory programmatically for Comcast cable households.
JUN 8, 2021
“The most effective strategies are going to be ones that figure out how to have different bits, lengths, and hours of content in different places so they can maximize the value of that event,” said JoAnna Foyle, senior vice president of inventory partnerships at The Trade Desk. Pricing Pressures.
MAY 21, 2021
For instance, in 2004 MediaPost wrote that advertisers wanted to move the upfronts to later in the year, and last summer, amid the turbulence caused by the pandemic, the Association of National Advertisers trade group advocated that the upfronts should operate on a calendar year.
FEB 19, 2021
This report breaks down the essentials of B2B branding and provides best practices and case studies for B2B companies of any size, young and old, across sectors.
JAN 11, 2021
“In 2021, I expect that all channels will be more accountable to business outcomes, and that advertisers will continue to invest in better measurement,” said Jed Dederick, senior vice president of global client development at The Trade Desk. “You’ll see digital and streaming formats steal share from traditional because of the targeting and measurement advantages.”.
JUL 26, 2021
Walmart recently partnered with The Trade Desk for retail media placements elsewhere on the internet. To date, retail media has been a largely lower-funnel affair, with search ads accounting for the majority of revenues, both overall and at Amazon specifically.
SEP 22, 2020
Potential candidates include the Unified ID 2.0 (UID 2.0), a collaborative identity effort announced by The Trade Desk with collaboration from major independent ad tech players including Magnite and Index Exchange.
JUN 21, 2021
“Gambling in general is a sensitive topic for brands and advertisers,” said JoAnna Foyle, senior vice president of inventory partnerships at The Trade Desk. “Regardless of legality, it's just not typically a place that some of the more conservative brands want to be.
NOV 12, 2020
eMarketer forecasting analyst Eric Haggstrom joins principal analysts at Insider Intelligence Mark Dolliver, Jeremy Goldman, and Nicole Perrin to discuss the US presidential election: media usage, effective advertising, and how big tech protected its integrity. They then talk about Apple's new privacy "nutrition labels," how a virtual reality headset can tell who you are from your movements within 5 minutes, and why The Trade Desk had such a good Q3.
MAR 15, 2021
Unified ID 2.0 (UID 2.0), the third-party cookie alternative created by The Trade Desk, enters beta this week. That means advertisers will finally be able to start transacting on impressions using the identifier and incorporate it into their bids.
JUL 22, 2021
The Trade Desk. Toluna. Whistle Wise. YouGov.
JAN 22, 2020
We estimate that US advertisers will spend almost $9 billion on connected TV ads this year. Tim Sims, senior vice president of inventory partnerships at The Trade Desk, joins host Nicole Perrin to talk trends in programmatic connected TV, audio and more.
AUG 13, 2019
Principal analyst Lauren Fisher joins guest host and fellow principal analyst Nicole Perrin to discuss Amazon’s plans to offer video ad inventory to demand-side platforms dataxu and The Trade Desk. They also talk about our new programmatic fee estimates, Microsoft’s purchase of ad-tech firm PromoteIQ and Facebook’s offer to pay for news.
AUG 12, 2020
Major programmatic players including The Trade Desk have touted the growth in their CTV ad businesses in recent earnings calls, and we expect it to continue to be a bright spot for programmatic advertising through the end of our forecast period.
MAY 12, 2021
When demand-side platform The Trade Desk polled agency and brand marketers in North America in September 2020, 84% said they were facing new pressure to prove the effectiveness of their ad spend since the onset of the pandemic.
FEB 11, 2021
The Trade Desk. ThoughtSpot. Transforming Data with Intelligence (TDWI). Winterberry Group. World Federation of Advertisers (WFA).
SEP 9, 2020
Presented by The Trade Desk
MAR 11, 2021
On today's episode, we discuss Google's recent announcement not to build alternative user-level identifiers or support them in their ad stack. How does this change the upcoming cookieless landscape, how does FloC fit in, and how might these changes affect consumer privacy? We then talk about whether The Trade Desk's investments may help it better compete with Google, Facebook lifting its political ad ban, engagement with misinformation on social media, and what to make of The Walt Disney Co.'s new ad exchange. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Nicole Perrin.
DEC 9, 2020
Major independent ad tech providers are working together on Unified ID 2.0 (UID 2.0), a collaborative, open-source project led by DSP The Trade Desk. Those in charge of the effort recently announced Nielsen, LiveRamp, and Criteo will also participate, a positive signal for its viability as a universal identifier. But the problem of consumer consent will remain.