FEB 22, 2022
Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.
MAR 8, 2022
New data collection strategies emerge from Apple’s privacy update: Advertisers and publishers are turning to ecommerce, direct mail, and other means to enhance their first-party information, our recent report finds.
APR 18, 2022
In March, just over half of email opens worldwide came from Apple devices using Mail Privacy Protection (MPP), a feature released in September 2021 that prevents email senders from receiving data on Mail app users’ device usage, among other information. About one-third of opens came from webmail, while the remaining slice was split fairly evenly between desktop and mobile.
APR 5, 2022
Report: The Shakeout From Apple’s Privacy Update. Article: HBO Max’s euphoric ascent in the entertainment app rankings. Article: Snapchat spooks Facebook off the podium in social app rankings.
MAR 8, 2022
Report: The Shakeout From Apple’s Privacy Update. Article: How creators expand their influence beyond social media. Article: Spotify will widen lead over Apple Podcasts despite controversy.
MAY 6, 2021
On today's episode, we discuss the most interesting findings from Facebook's Q1 earnings, how Apple’s iOS 14.5 update might affect its business, and where it sits among the digital ad giants. We then talk about how many people are using Facebook Dating, measuring Facebook's "potential reach," and Facebook Reality Labs' upcoming smart wristband. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson and Nicole Perrin.