US digital grocery sales grew 63.9% year over year during the pandemic in 2020. In 2021, sales will reach $122.39 billion. This report details the emerging trends in digital grocery and the implications for key players in the space.

Ecommerce helped retail out of a sticky spot during the pandemic, and those habits formed during lockdowns will endure, as digital demands more attention than ever—37.5% of all retail sales this year will be ecommerce sales.

Grocery and CPG Set to Benefit Most. Across Western Europe, digital grocery buying increased massively in the wake of the pandemic. In Italy, for example, groceries accounted for just 3.1% of ecommerce sales in 2019, or about €1.50 billion ($1.68 billion), according to Casaleggio Associati.

Q3 revenues jumped 20% compared with the same period last year, according to insiders, with orders increasing 15%. 51.5% of the US population will make a digital grocery purchase this year, according to our US Digital Grocery Forecast 2021 report. US digital grocery sales rose 63.9% year over year (YoY) in 2020, and we expect them to grow another 12.3% this year to reach a total of $122.39 billion.

Insider Intelligence research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu discuss how the coronavirus changed retail and ecommerce. What are our base, best and worst cases scenarios? They then talk about who frictionless retail is for and what Americans' online grocery experience really looks like.

Consumer adoption of online grocery—led primarily by Amazon and Walmart—saw hockey-stick growth last year. As these two Goliaths vie for market control, conflicting reports have made it difficult to determine who has the momentum, and where consumers prefer to shop.

Delivery intermediaries like DoorDash, Instacart, Shipt, and Uber will see strong US grocery sales through 2025 even as their growth in the category declines.

However, despite the growth of digital grocery, online sales will amount to just 16.8% of overall grocery sales in 2025, per our estimates.

Digital grocery shopping. In 2019, only 39.0% of click-and-collect buyers were using the method to buy groceries. But last year, that share jumped to 58.0%, and it will reach 60.4% by 2022. A total of 88.9 million people will use click and collect to buy groceries in 2021. WHAT’S IN THIS REPORT?

The people we interview for our reports are asked because their expertise helps to clarify, illustrate or elaborate upon the data and assertions in a report. If you would like to be considered for an interview for one of our reports, please fill out this form. Read Next. Sources. Red Points. HubSpot.

Retail: According to research published in July 2020 by CommerceNext and Exponea, a customer experience company, more than 20% of US retailers expected to invest in AR or VR for their company’s online store in June 2020, up from 8% in January 2020.

Walmart Inc. will outsell Amazon in the US digital grocery market this year, generating $35.38 billion in sales over the ecommerce giant’s $29.12 billion.

Amazon’s net US digital ad revenues will rise 55.5% this year, as the No. 3 digital ad seller rides the wave of an ecommerce shift that’s attracting more brand investment.

The Kroger Co., along with its data-driven advertising arm, Kroger Precision Marketing, has been key to many CPG marketers for years, and the rise of digital grocery shopping during the pandemic emphasized its importance. Instacart, among the buzziest of the digital grocery shopping options during the pandemic, has also caught the eye of advertisers.

This report features 10 trends we are following closely that will have broad impacts in 2022. For a deeper dive into what’s next for our coverage areas, along with our predictions for what could happen in each, look out for our 15 individual 2022 “Top Trends” reports. Megafunding Boom Ushers in a New Era of Digital Offerings.

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The pandemic super-charged digital habits in the UK, particularly among higher-income groups. These people are also in a better place financially as pandemic restrictions lift, but there’s pent-up desire to spend across all income brackets.