Here’s how ad buyers ranked the retail media networks of 11 major retailers—Amazon, Best Buy, Costco Wholesale, eBay, The Home Depot, Instacart, Kroger, Macy’s, Target, Walmart, and Wayfair—according to the attributes they value most.

The tight housing market is good news for retailers: The Home Depot and Lowe’s can benefit from consumers fixing up and renovating their homes—if they can navigate supply chain issues.

Some home goods (Williams-Sonoma) and home improvement retailers (The Home Depot) profited from consumers working from home and making improvements to their homes. Home Depot, for example, said kitchen and bathroom installation and building materials posted double-digit growth. Other merchants grew thanks to strategic shifts and being in more recession-proof categories.

The Home Depot continued to see more than half of its digital sales transacted via click and collect, but its 2021 figure was a substantial decline from 2020. The Home Depot’s click-and-collect share of retail ecommerce dropped from 59.5% to 53.3%. Best Buy saw an outright decline in its click-and-collect sales and in click and collect’s share of its total ecommerce.

That can help cut costs if businesses get more competitive rates for specific services, but it can also exacerbate the spending problem: Home Depot shaved $30 million off of its cloud costs by solely relying on a committed-use plan from Google Cloud as opposed to several providers, per Insider.

They are the largest retail categories in the US, excluding “other,” which is comprised largely of auto fuel, home improvement, and building material sales. The majority of sales in these categories occur offline, and that won’t change anytime soon. But ecommerce sales are growing fast.

Walmart’s GoLocal delivery service will need smaller customers to be sustainable: The Home Depot is a good start, but it’s big enough that it’s likely to take delivery in-house in the near future.

It also touts a number of partnerships with retailers like Hudson’s Bay, Home Depot, and H&R Block. With these retailers, Neo Financial offers products like co-branded cards and buy now, pay later options. Trendspotting: Including Neo Financial, Canadian neobanks have raised over $1 billion CAD over the past year and are bringing serious competition to the five Canadian incumbent banks.

While Apple, Etsy, and The Home Depot technically saw traffic declines from last year, the declines were modest and still represented substantially higher levels from 2019. Lowes gained on The Home Depot. While The Home Depot gave back some of its 2020 gains, Lowes managed to double down on its pandemic growth, rising 11% in 2021 to bring its two-year jump to 39%. Wayfair and Kohl’s lost momentum.

In 2020, ecommerce buyers were all about spending on the home, home offices and classrooms, eating in, and DIY projects. Those trends will shift this year: 2021 is about experiences, dressing up again, and being social—or as The Wall Street Journal described it, “joy dressing.”

A study by Merkle found that 77% of CPG brands work with Amazon, while 56% work with Walmart Connect, 29% with eBay, and 27% with Home Depot. A few key stats:. In 2021, a quarter of retailers reported receiving more than $100 million in revenue from their media networks, according to Forrester.

For example, in March and April 2021, Georgia-headquartered companies including Coca-Cola, Delta, and Home Depot faced criticism and boycotts from consumers who felt the companies’ previous statements in support of racial equality didn’t align with their silence on proposed voter rights legislation.

While Apple, Etsy, and The Home Depot technically saw traffic declines from last year, the declines were modest and still represented substantially higher levels from 2019. Lowes gained on The Home Depot. While The Home Depot gave back some of its 2020 gains, Lowes managed to double down on its pandemic growth, rising 11% in 2021 to bring its two-year jump to 39%. Wayfair and Kohl’s lost momentum.

Home improvement retailer The Home Depot is continuing to build on its loyalty program to create more personalized in-store and online experiences.

Home improvement stores, like The Home Depot and Lowe's, continue to see US sales surge as the pandemic-propelled demand for DIY and home improvement projects continues through 2021.