Home improvement retailer The Home Depot is continuing to build on its loyalty program to create more personalized in-store and online experiences.

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss how Walmart, Target, Best Buy, The Home Depot, eBay, Etsy and Kohl's are doing and what their performances tell us about the changing US shopper.

Because the entire ecommerce market caught a tidal wave during April and May, with several top retailers—including Walmart, Target, Best Buy, The Home Depot, Wayfair and Etsy—posting year-over-year gains of 70% or more during that period.

Other top 10 retailers like The Home Depot, Target, Best Buy and Costco Wholesale are positioned for significantly above average ecommerce growth. Read Next.

Home improvement sites like The Home Depot and Canadian Tire saw increased respective traffic of 55.0% and 33.7% in April compared with March. For mass merchants, Costco was up 25.7%, and Walmart.ca increased 20.6%. Wayfair was up 41.1%; Best Buy increased by 44.2%; and Apple sites were up by 15.3%.

The Home Depot rounds out the top 5 at 1.7%, a market share it has consistently increased by 0.1 percentage points year over year since 2016. Walmart and The Home Depot, the two biggest winners of this group, owe much of their growth to best-in-class click-and-collect capabilities.

Retailers such as Target, The Home Depot, Walmart, and Costco have seen their ecommerce sales soar, while department stores such as Macy’s have fallen out of step. Collectively, our top 10 have only gotten bigger during the pandemic, as consumers turn to them for one-stop shopping.

The Home Depot and Wayfair continued to ride the wave of home improvement. Best Buy benefited from a season of high-demand consumer electronics products like the iPhone and from the release of Xbox Series X and PlayStation 5. Mobile retail apps are a critical touchpoint for holiday ecommerce.

eMarketer global director of public relations Douglas Clark compares our in-store sales and retail ecommerce forecasts and talks Macy’s, Walmart and The Home Depot.

The leading big-box retailers will see more impressive rates of growth, led by Best Buy (up 105.5%), Target (up 103.5%), The Home Depot (up 71.2%), Walmart (up 65.4%), and Costco (up 60.3%). Beyond the top 10, prestige retail brands have performed well this year and should ride the wave right into the holiday season.

Best Buy, Costco, The Home Depot and Target are also positioned for above-average ecommerce growth, ranging from 36.0% to 52.0%.

Amazon’s leadership will continue, while big-box retailers like Walmart, Target, The Home Depot, and Best Buy will extend their omnichannel momentum. Digital-first retailers like Instacart, Peloton, and Etsy will build on their pandemic-driven gains, while forward-looking brands like Nike and Lululemon will continue to successfully transition to digital and direct-to-consumer (D2C) models.

Wayfinding has transformed once intimidating expeditions through the towering aisles of Home Depot or Lowe's into something more palatable for those less interested in DIY. But grocery stores are where this technology wields the greatest promise given the basket complexity of the typical shopping trip.

Along with Target, Best Buy, The Home Depot and Costco Wholesale, Walmart is expected to grow ecommerce sales more than 35% in 2020.”.