JAN 19, 2022
The tenure of chief marketers is shrinking each year, while responsibilities grow. To survive, CMOs need to redefine their remit to align with the business, advocate for the customer, and deliver results.
APR 25, 2022
Watch the on-demand replay of our webinar, The Evolving Role of the CMO, as we discuss the role and responsibilities of today’s CMOs, why CMOs struggle to deliver value, and how they can rethink their fit within different types of organizations.
MAR 2, 2022
APR 26, 2022
What has come and is yet to become of the CMO
APR 20, 2022
Curated by eMarketer, this special collection of interviews will help you understand how CMOs tackle challenges, disrupt an industry, embrace digital transformation, and make the CMO role their own based on their industry and organization’s needs.
OCT 26, 2021
In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.
APR 21, 2022
For CMOs in the US, the biggest potential challenge to growth this year will be talent and labor issues, cited by 42.6% of those executives. The next biggest headwinds they anticipate are supply chain issues (29.6%) and inflation (24.5%). Two years into the pandemic, just 5.8% expect new coronavirus measures to hinder growth.
DEC 20, 2021
Insider Intelligence spoke with Carolyn Feinstein, Varo Bank’schief marketing, growth, and design officer, to better understand how CMOs are redefining their roles as digital becomes the default banking channel for customers
AUG 26, 2020
Andreas Cohen, founder and chairman of I-COM Global, a forum for digital leaders, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss community building in a post-pandemic world, how attribution is evolving and AI's role in digital marketing.
FEB 20, 2020
The first-ever CMO of a young company has to do something slightly different from one stepping into the same role for a legacy brand. When DailyPay’s Jeanniey Mullen was appointed as the financial tech company’s first CMO in July 2019, she wanted to transform the payroll landscape.
AUG 10, 2020
The pandemic has been a learning curve for many marketers, including Elana Gold, who began her role as Del Monte’s newly appointed global CMO in the midst of it.
FEB 3, 2020
For our report on how the role of the CMO has changed in recent years, we asked more than 60 CMOs about their current priorities and what they’re planning for 2020. Our interviews covered everything from iHeartMedia’s CMO talking about the digital transformation of radio to Ryan Dell taking men’s lifestyle brand MVMT from online to offline.
SEP 22, 2021
AUG 11, 2021
MAR 16, 2020
As Adobe’s longest-reigning CMO, Ann Lewnes has led the software giant’s marketing efforts for more than a decade. She has seen data be used to quantify the impact of marketing and witnessed how marketing has changed from being operational to strategic. For Adobe, the push to revamp a marketing organization to leverage digital didn’t happen overnight.
MAY 9, 2022
In today's evolving partnership ecosystem, brands need partnership automation providers that offer advanced incentive structures, attribution, and measurement solutions.
JUN 12, 2020
Originally built to attribute compensation on last click, affiliate technology is evolving toward more sophisticated monetization, such as a pay-for-outcome model that rewards influencers for their role in the consumer journey.
JAN 20, 2022
Activity near ports, factories, or stores can provide early clues of the performance of a company. Increased traffic in certain neighborhoods or cities can also be early indicators of demand for real estate. What Trends Will Disrupt My Industry? Privacy rules, mobile technologies, and consumer attitudes are evolving, and each will shape the future of the location data market. Mobile OS Rules.
FEB 19, 2021
This report breaks down the essentials of B2B branding and provides best practices and case studies for B2B companies of any size, young and old, across sectors.
AUG 24, 2020
The influencer marketing industry is changing, and the pandemic is propelling many of the major shifts in the market.