The consumption of at-home media and entertainment thrived amid the coronavirus pandemic, but the total shutdown of live events and the pause on film and TV production will cause digital ad spending to decline in 2020.

Yet another factor that will cause media ad spending to contract are the production delays in scripted television. TV networks have, in turn, delayed the ad campaigns that surround their fall TV lineups. As traditional media conglomerates lose more ad revenues because of the pandemic, they will be less likely to spend ad dollars of their own.

Procter & Gamble partnered with TV production firm Stone Village Television this year to create scripted shows. In 2017, Nike commissioned a documentary about marathons for National Geographic. Occasionally, brands have sponsored documentaries, too.

And with film production on pause, actors like Sean Penn and Julia Louis-Dreyfus participated in virtual table reads of films and television shows like “Fast Times at Ridgemont High” and “Veep.”. At the onset of the pandemic, consumers expressed interest in watching livestreamed versions of events that could not occur as planned.

One bright spot for OOH is that if the pandemic is substantially contained by the start of H2 2020, the return to positive growth could be fairly quick, thanks to the flexibility of digital screens and more rapid production timelines compared with longer run-ups in the television industry, for example. eMarketer is working hard to provide you with the most up-to-date coverage on how the coronavirus pandemic

We define media as establishments primarily engaged in radio and television broadcasting (network and station), including commercial, religious, educational, and other radio or TV stations. The category also comprises businesses primarily engaged in publishing.

Murrow Award for Best International Podcast from the US-based Radio Television Digital News Association. Like CBC, all of the ads on Curiouscast are prerecorded, much of it host-read and dynamically inserted. Programmatic buying on the platform isn’t available today. Back-catalog monetization has been a focus for Corus as well.

“So, you get less diversity of services, and you get less diversity of production.”. Ana Milicevic, principal and co-founder of digital consultancy Sparrow Advisers, expressed a similar view: “The emphasis on first-party data may just inadvertently blow up the open internet altogether.”.

For example, 24% of adults in France said they now used click and collect more often, per an October 2020 survey conducted by Odoxa for Oracle and the “Tech & Co” television program on BFM Business; 23% had their purchases delivered to their home more than before.

“The real danger is when people are exclusively watching non-ad supported television, and you can't reach them through TV, but we're not at that point yet,” Wavemaker Canada’s Painting said. “Television is still the highest reach medium and when we talk about non-ad supported OTT, we're really talking about Netflix, largely.”.

To that end, iQiyi founder and CEO Gong Yu believes that several factors will lead to a reduction in content production costs.

“The penetration to the television will not be via an app but via casting,” said Tal Chalozin, CTO and co-founder of video ad platform Innovid, who has noted increased interest in video-casting strategies. Related to this, many OTT services are offering the option to download videos through their apps, so users can watch those videos on their phones when service is spotty or more expensive.

Regardless of what the content is and how it’s getting to the television set, that device is getting increased attention as the family hunkers down. A second set of three activities was roughly tied with about a third of respondents participating in each: socializing more with other members of the household, spending more time on social media and spending more time on hobbies.

Rishad Tobaccowala, chief growth officer at Publicis Groupe, is skeptical of old marketing techniques in new environments, likening it to “going from radio to TV and expecting people to read radio scripts on television screens,” he said. Instead, he believes the way forward will involve “something completely new and different that we don't anticipate.”.

Automotive brands have always spent more on ads destined for larger screens, including TV as well as desktops and laptops, because it’s important to convey vehicles’ interior and exterior details, including color, and to demonstrate high production values; this reflects the financial and emotional significance of the potential purchase.