Apple TV+ has developed an HBO-like reputation for so-called “prestige” television shows and films. Don't forget about Amazon Prime Video. Prime Video is also expanding its offerings, by making investments to create regional content in markets such as the UK, France, and parts of Asia, as streaming providers compete to win over international viewers.

The average US adult will spend more time watching digital video than TV in 2024, marking a victory for connected viewing in the streaming revolution. Daily time spent with TV will fall below 3 hours next year, down more than 1 hour, 30 minutes over the course of a decade.

US spending on linear TV ads will peak this year at $68.35 billion, up from $65.66 billion in 2021. This figure will not surpass $68 billion again for the next four years, with TV ad spend dropping to $64.94 billion in 2026 as its share of total media ad spend decreases as well.

The pandemic led to lower TV ad spend and increased connected TV viewing this year. The shift in TV viewing means TV audience measurement gaps must be addressed to keep pace with how, what, and where consumers are watching TV.

The problem: The study was conducted with 20 million Vizio smart TVs, and found streaming devices sometimes do not receive an “off” signal from the attached HDMI cable when a user shuts off a television. Vizio’s vice president called the findings “unsurprising” since smart TVs do not directly control ancillary devices.

China’s Politburo said on Friday that coronavirus spikes and uncertainty stemming from the Ukraine crisis have increased risks and challenges facing the economy, according to state broadcaster China Central Television. What’s next? Alibaba and other Chinese technology stocks jumped by double-digit percentages on the news of easing regulatory restrictions, per Bloomberg.

US political advertisers will splash out $8.8 billion on video in 2022, close to the record $9.5 billion spent in 2020, despite this year marking a midterm rather than presidential election.

COVID-19 has dampened 2020 TV advertising—however, data-driven linear (DDL) and addressable TV stand ready to scale as economic conditions eventually return to normal.

The US television consumer is now watching whatever they want, any time of day, by any manner of screen, whether live or streamed. That’s no earth-shattering intel. This level of access and options has become the prevailing expectation for audiences. Thus, a multiscreen approach is vital to getting eyes and ears on your candidate or cause.

Apple TV+ has developed an HBO-like reputation for so-called “prestige” television shows and films. Critics and audiences alike have praised “Ted Lasso” and the current hit “Severance,” which have made an imprint on popular media. Earlier this year, the Apple TV+ film “CODA” became the first streaming original to win Best Picture at the Academy Awards.

It may come as no surprise that following a decade of mobile dominance, connected television (CTV) took the throne as the device with the most video impressions. As a fairly young leading channel, there’s a lot to learn about CTV advertising. So which pieces of wisdom are essential for marketers venturing into the space now? We’re here to share. 1. Make room for CTV in your media budget and plan.

Many advertisers feel that television product placement works. 2019 figures from PQ Media show that product placement in TV, digital, and film surpassed $20.5 billion. Global spending on product placement was projected to be $23.3 billion in 2021, per PQ Media. That’s a 13.8% increase versus 2020, a significantly greater growth rate than marketing spending (5.9%) on the whole.

How we got here: Wizarding World has expanded beyond movies to television, Broadway, and video games, but scandals involving its creator and the cast of the “Fantastic Beasts” spin-off series show that not all major film franchises have equal staying power. “Fantastic Beasts” and the rest of the Wizarding World have had trouble escaping controversy. Creator J.K.

So if you consider the $65 billion TV industry that eMarketer has talked about and recognized, and eventually all TV advertising will be streamed, the 39% growth that we expect from $15.2 billion to $21.2 billion in 2022, it's great growth, but we're still in the first inning in that massive shift of spend that'll ultimately become as all television is streamed. It will become that $65 billion number.

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna at Insider Intelligence discuss the launch of HBO Max. How is it different from HBO's other products, can its content compete and do Americans want it? They then talk about Disney+ reaching 55 million subscribers, programmatic OTT being set to surge and a new merged entity called NBCUniversal Television and Streaming.

This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.

Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

For example, ViacomCBS now has multiple subscription services (Paramount+, Showtime, BET+) and free apps (CBS News and Pluto TV), in addition to services like its sports app that require an authenticated pay TV login to stream television broadcasts. The expansion of streaming services also matters to users.

Sey had long had an outspoken personal style; during the height of the pandemic, Sey used Twitter, op-eds, and local television to speak out against school closures and mask laws affecting children. Her remarks didn’t jibe well with Levi's corporate brand, which is known for being progressive on topics such as LGBT rights, immigration, gun control, and voting rights.

Ad businesses typically lag user adoption, especially in areas as complex as television, where marketers look for significant scale before investing their ad dollars.

“The IP addresses that are central to the measurement of television attribution are also likely to be deemed personally identifiable information,” said Alice Sylvester, partner at Sequent Partners. “Right now, advanced targeting can occur in television, but there's an eye toward a future where that may not be quite as automatic.”.

Television time is still almost 3 hours daily on average. At 2:59, TV is the No. 1 format for media consumption (while digital time exceeds it, it’s split among smartphones and desktop/laptops). Like digital video, TV time got a boost in 2020, growing 7.2%. But post-pandemic, we forecast declines in TV time each year. It will lose 3.7% this year and drop another 2.2% next year.