The pandemic led to lower TV ad spend and increased connected TV viewing this year. The shift in TV viewing means TV audience measurement gaps must be addressed to keep pace with how, what, and where consumers are watching TV.

This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.

Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

In North America, TV is the dominant screen for viewing OTT video content, accounting for 82% of time spent on the activity in Q2 2021.

COVID-19 has dampened 2020 TV advertising—however, data-driven linear (DDL) and addressable TV stand ready to scale as economic conditions eventually return to normal.

For example, ViacomCBS now has multiple subscription services (Paramount+, Showtime, BET+) and free apps (CBS News and Pluto TV), in addition to services like its sports app that require an authenticated pay TV login to stream television broadcasts. The expansion of streaming services also matters to users.

CTVs are quickly becoming a dominant force in television and the TV screen of choice across age groups. About two-thirds of the US population will be monthly CTV users in 2022, according to our estimates, with over 80% of users ages 25 to 54 using CTVs.

In this report, we take a look at growth estimates and the key near-term drivers for addressable, programmatic and over-the-top TV.

The news comes as Nielsen attempts to regain Media Rating Council (MRC) accreditation and win back the trust—and business—of the television industry, as well as launch its cross-platform measurement service, Nielsen One. The company will begin making changes in 2022 and aims to have the new system fully in place by fall 2024.

This isn’t all too surprising, since viewers have been making that same shift—watching less linear TV and more streaming television—for years now. What may be surprising is that 41% of marketers said they are shifting budget from their paid social media channels.

We learned that you can't be married to a traditional four- to five-month television cycle. You have to be aware of what’s happening in the marketplace; you have to be nimble and do things that are faster and lighter-weight if you have to. We also needed a faster feedback loop. Marketers are always measuring the health of their brand, trying to figure out how customers and prospects perceive them.

“The IP addresses that are central to the measurement of television attribution are also likely to be deemed personally identifiable information,” said Alice Sylvester, partner at Sequent Partners. “Right now, advanced targeting can occur in television, but there's an eye toward a future where that may not be quite as automatic.”.

For example, ViacomCBS now has multiple subscription services (Paramount+, Showtime, BET+) and free apps (CBS News and Pluto TV), in addition to services like its sports app that require an authenticated pay TV login to stream television broadcasts. The expansion of streaming services also matters to users.

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna at Insider Intelligence discuss the launch of HBO Max. How is it different from HBO's other products, can its content compete and do Americans want it? They then talk about Disney+ reaching 55 million subscribers, programmatic OTT being set to surge and a new merged entity called NBCUniversal Television and Streaming.

(It was previously announced that Gray Television would acquire Meredith’s local media business for $2.8 billion.). Meredith’s titles include Better Homes and Gardens, Entertainment Weekly, InStyle, and People and will be added to Dotdash’s portfolio of digital publishing brands, including The Balance, Byrdie, Investopedia, Serious Eats, and Verywell.

Linear TV: Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Multichannel video programming distributor (MVPD): A service provider that delivers programming over cable, satellite, or wireline or wireless networks.

The news: UK neobank Revolut is trying to increase its revenue into the “few billion dollars” range in order to go public successfully, founder and CEO Nik Storonsky told Bloomberg Television. Storonsky did not set a timeline for the IPO. More on this: The neobank is far away from a multi-billion dollar revenue goal.

Media: Includes businesses primarily engaged in radio and television broadcasting (network and station), such as commercial, religious, educational, and other radio or television stations. Also includes establishments primarily engaged in publishing.

Canadian Radio-television and Telecommunications Commission (CRTC). CMO Council. Deloitte. Edelman. GetResponse. Ipsos. Litmus. Omnisend. Pathwire. PwC. Radicati Group. Statistics Canada. Strategy Magazine. The Spamhaus Project.

However, if Nielsen gets the boot, it could open the door for alternative TV measurement methods to emerge—which has the potential to completely upend the existing business models and advertising structures of network television. That said, a new metric for TV engagement also has the potential to change the course of TV’s perceived downward trend and bring back lost advertisers. 2.

We define media as establishments primarily engaged in radio and television broadcasting (network and station), including commercial, religious, educational, and other radio or TV stations. The category also comprises businesses primarily engaged in publishing.

Internet Protocol television (IPTV) viewers, who are not included in our pay TV households number, continue to grow and command a greater share of the market. Traditional Pay TV Households. Traditional pay TV providers have been losing subscribers for the past decade. There will be 7.9 million pay TV households in Canada in 2021, the first time this number has dropped below the 8 million mark.

Linear TV: Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Multichannel video programming distributor (MVPD): A service provider that delivers TV programming over cable, satellite, or wireline or wireless networks.

Admittedly, it isn’t mature enough yet to replace what the NFL, UEFA, and La Liga will earn from their next television deals. But it can complement the current media-rights model. And it’s especially relevant for the countless rights holders that don’t generate significant TV rights fees.”.

Modern telemedicine has been around for nearly 50 years, getting its start in the late 1960s via closed-circuit television in projects launched by NASA, the US Department of Public Health, and other organizations.