Telemedicine users in the US will reach 41.67 million in 2020, representing a growth of 98.8% from a year prior, according to our latest estimates.

Digital ad spending in the US healthcare and pharmaceutical industry will grow by 14.2% to reach $9.53 billion in 2020. Growth is being fueled by ads related to COVID-19, including public service announcements, medical supplies and telemedicine.

Telemedicine. The coronavirus pandemic was the catalyst needed to push US consumers to try telemedicine en masse.

More broadly, YouGov polling in the same month found 7% of boomers (vs. 13% of Gen Xers and 18% of millennials) had used telemedicine technology to communicate with their doctor. Boomers’ below-average usage of telemedicine pre-pandemic leaves open the question of whether their recent behavior will stick long term.

eMarketer principal analyst Victoria Petrock discusses how supercomputers and quantum computing can help us fight the coronavirus. She also talks about the adoption of telemedicine and how biometrics are being used to diagnose people and enforce quarantine orders.

Despite telemedicine having relatively low adoption rates in the past, interest in remote physician care has risen as the coronavirus pandemic and social distancing continue.

And insurers are being called to rearrange reimbursement schemes to make way for the telemedicine boom. Three Key Questions This Report Will Answer:. How are legacy healthcare organizations catalyzing the shift to telemedicine? What does the future of telemedicine look like post-pandemic? What might hold long-term use back? WHAT’S IN THIS REPORT?

We’ve always believed that telemedicine would get closer to mainstream adoption. Last year, there was only about 2% market penetration of telehealth visits and the majority of those were transactional ER, call center, doctor-type relationships. We knew consumers were going to have to get comfortable with a virtual primary care provider.

The pandemic also led to an influx of marketing around medical supplies, consumer adoption of telemedicine, and regional advertising for reopening doctor’s offices and medical clinics. Read More:. Pandemic? Recession? Telecoms Keep on Advertising. The Consumer Packaged Goods Industry Will Grow Digital Spend by 5.2% This Year as the Pandemic Drives Search Marketing.

More broadly, YouGov polling in the same month found 7% of boomers (vs. 13% of Gen Xers and 18% of millennials) had used telemedicine technology to communicate with their doctor. Boomers’ below-average usage of telemedicine pre-pandemic leaves open the question of whether their recent behavior will stick long term.

The crisis has also led to an influx of marketing around medical supplies, consumer adoption of telemedicine, and regional advertising for the reopening of doctor’s offices and medical clinics. Several industries will struggle severely: Entertainment, media, auto, and travel will outright reduce their spending, as the health crisis debilitated these categories to various degrees.

eMarketer principal analysts Nicole Perrin and Yory Wurmser check in on the ongoing privacy debate, looking at data privacy, device privacy and privacy legislation. They also discuss child privacy laws in the US, telemedicine adoption and an Apple Watch partnership.