AT&T and Verizon hope crowds returning to stadiums and music venues will provide attractive 5G use cases. But most consumers remain unaware of 5G—and new virus variants threaten to upend telecoms’ plans.

This report presents our inaugural forecast on US mobile network users. It focuses on 5G subscriptions, connections, and users, and profiles the major mobile telecom providers.

Telecoms vs New York: Organizations representing the US’ major telecoms have challenged a New York state law requiring ISPs to provide affordable broadband. The lawsuit could definitively determine whether states can regulate broadband pricing.

The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media and entertainment, and CPG industries. Countries covered in this report series include the US, UK, and Germany.

Digital ad spend by telecom and by computing products and consumer electronics companies will outperform industry averages in 2020. In a difficult year for digital ad spending, they will be two of only three industries to maintain double-digit growth.

A new study claims universal broadband access could add $160B to the US economy annually. As one of the first clear estimates of expanded broadband’s economic benefit, the study could help drive support for President Biden’s proposed $65 billion in broadband spending.