Context: H; Netflix; Cable TV; YouTube; Hulu; Amazon Prime Video; Other streaming

Context: Spring; Fall; Snapchat; Instagram; Twitter; Facebook; Pinterest; Google; na

Context: Amazon; Nike; American Eagle; Urban Outfitters; Forever

Context: Amazon; eBay; HM; Zalando; Media Markt; Asos; Otto; Saturn; Douglas; About You; Other

Context: Digital Video; hour; hours; Dont watch; TV

Context: WhatsApp; YouTube; Instagram; Snapchat; Facebook

Context: Messenger services; Phone; Social networks; General surfing; Email; Inform themselves; Watch video blogs; Digital shopping; SMS; Online games; Blogs; Sports websites; Other

Context: YouTube; WhatsApp; Snapchat; Instagram; Facebook Messenger; Minecraft; FaceTime

Context: YouTube; Snapchat; WhatsApp; Instagram; Facebook Messenger; FaceTime; Twitter; Skype; Musically; Twitch; Kik

Context: Snapchat; Instagram; Facebook

Context: Male; Female; Instant messages texts; Make receive calls; Going online; Download apps; Use the camera; Use social media; Play games; Make receive video calls; Taking video clips; Use Bluetooth; Use navigation apps; Health fitness tracking

Context: Total

Context: To be entertained; As a pastime; To acquire new knowledge; To satisfy curiosity; To get creative inspiration; To get motivation; To do research for school university work; To get ideas what to purchase

Context: Daily; Several times a week; Once a week; Few times a month; Once a month or less

Context: Amazon; Retailer website; Brand website; Etsy; eBay; Rue La La; Gilt; Fab; Wanelo; Other; Dont shop online

Context: Venmo; PayPal; Square; Apple Pay; Google Wallet; Other

Context: hours; Dont stream content

Context: Social media apps; Messaging apps; Music apps; Travel apps Uber Google Maps Weather; Gaming apps; Productivity organization apps; News apps; Dating apps; Sports apps; Bargain coupon apps; Food related apps; Retail apps; Fashion apps; N A; Other

Context: hours

Context: Snapchat videos; Short YouTube videos minutes; Short digital videos not on YouTube minutes; Long YouTube videos minutes; Instagram Stories; Long digital videos not on YouTube minutes; Facebook Stories

Context: Total; YouTube; Facebook; Netflix; TV sites; Snapchat; Instagram; Ici Toutv; Torrent sites; Noovo; Apple TV; Pinterest; Twitter; Google; Twitch; Musically; Other

Context: change; YouTube; Facebook; Instagram; Snapchat; Twitter; Pinterest

Context: Snapchat; Facebook; Instagram; Not concerned about any

Context: Too many products do not perform as well as they claim; Advertising is more manipulative than it is informative; Advertising keeps me informed about new products that I need; I enjoy looking at advertising; Brands that are advertised are better in quality than those that are not advertised

Context: Snapchat; Instagram; Facebook; Twitter; Pinterest; Other

Context: Smartphone; Desktop laptop; Tablets iPad; TV

Context: or younger

Context: Great price; High quality; Gives exclusive benefits to loyal customers; Lets me enjoy exclusive membership benefits; Actively engages with customers on social media; Gives back to the local community; Protects the environment; Innovates generates new business ideas; Endorsed by favorite celebrity; Other

Context: Daily; Weekly; Monthly; Occasionally; Never

Context: Digital streaming Netflix Hulu etc; Live; DVTR record and watch later; On Demand; Other

Context: Unique visitors thousands; reach; Minutes per visitor; Google; Microsoft sites; Roblox; BBC; Yahoo; Amazon; Facebook; Valve Corporation; eBay; Dropbox

Context: June; Facebook; Snapchat; Instagram; WhatsApp; YouTube; Twitter; Musically; na; Google; Pinterest

Context: n; Funny videos jokes pranks challenges; Music videos; Cartoons animation mini movies or songs; How to videos or tutorials about hobbies sports interests; Game tutorials walkthroughs watching other people play; Vloggers or YouTube personalities; Film trailers clips best bits or program highlights; Whole programs or films; Unboxing videos

Context: Internet; Mobile; na; TV; Gaming

Context: Tablet; Mobile phone; Game console connected to a TV; Handheld game console; Desktop laptop or netbook; Any of these

Context: TV set; Mobile phone; Tablet; Books magazines comics; Desktop laptop netbook; Game console player; DVD Blu ray player; Radio; MP player

Context: Shared videos on these services; Only watched other peoples live streams; Never used but aware; Not aware

Context: YouTube; Netflix; Amazon Prime Video; Media libraries; Apple TV; maxdome; Telekom Entertain; Vimeo

Context: WhatsApp; YouTube; Instagram; Snapchat; Facebook

Context: Live via radio station; YouTube; MP CD cassette vinyl; Music streaming services eg Spotify

Context: Every day; Several times per week; Use smartphone; Access the internet; Listen to music; Watch digital videos; Listen to the radio; Watch TV; Play computer console online games; Read books; Use tablet; Watch movies videos via streaming service; Read daily newspapers; Watch DVDs Blu rays videos; Listen to audio books; Read daily newspapers digitally; Read periodicals magazines; Read periodicals digitally; Read ebooks; Go to the cinema; na

Context: Female; Male; Smartphone; Desktop laptop; Laptop; Radio; TV; MP player iPod; Portable game console; Fixed game console; Tablet; DVD recorder with hard disk set top box; Ereader; Desktop; Smart TV; Feature phone not smartphone; Radio device with internet access; Streaming box

Context: WhatsApp; Instagram; Snapchat; Skype; Twitter; Pinterest; Facebook; Google; Tumblr

Context: Discount store eg Walmart Kohls Target; Digital store Amazon Apple eBay etc; Shopping mall; Electronics or gaming store eg Best Buy GameStop; Department store eg Macys Sears JCPenney; National clothing store eg Gap Old Navy TJMaxx; Local boutique or consignment store; Warehouse club eg Costco Sams Club BJs; Other; Dont know not applicable

Context: Clothing; Gift cards; Accessories shoes hats etc; Video games; Small electronics accessories; Toys; Jewelry; Music; Sporting goods apparel; Home decor; Tools; Holiday baskets; Other