TikTok’s advertising suite is becoming more sophisticated with more ad formats, targeting techniques, and measurement capabilities. In 2022, its ad revenues will rise by 184.4% as new advertisers lean in and existing advertisers spend more.

TikTok’s recent advances in its ad technology are making it easier for advertisers to plug into the platform and make buys. Since launching its self-serve ad platform in July 2020, TikTok has greatly expanded its targeting, custom content creation, and bidding capabilities.

Consumers are growing frustrated with ineffective digital ads: A new survey shows that the ad industry’s lack of a proper targeting solution is alienating consumers.

Our analyst Andrew Lipsman is joined by Sara Livingston, head of customer solutions at Rockerbox, to discuss where direct-to-consumer (D2C) brands' Facebook ad budgets are flowing since iOS tracking changes disrupted ad targeting and measurement last year. Find out why Google, TikTok, and connected TV are capturing more spend and how D2C budgets are likely to migrate in the coming years.

Data from the FDIC, NCUA, and the Office of the Comptroller of the Currency (OCC) on outcomes of initiatives targeting the underserved would also have value for banks.

As social network user counts reach new milestones, brand marketers can’t ignore this massive audience, its behaviors on different platforms, and the enhanced targeting capabilities now available from ad products.

Digital media revolutionized advertisers’ targeting capabilities. But regulatory and commercial updates are changing how advertisers can find and reach audiences in digital media. Read on to understand how the ecosystem is dealing with ad targeting trends in 2021.

Complaints about online ads are prevalent, yet 67% of consumers would rather see online ads than pay for website content, Yahoo research shows. With quality creative and high-precision targeting, advertising can be an addition rather than a distraction to the consumer experience.

Majority has raised $27M in a Series A round. In a digital-centric era, its approach for its target audience includes offering customer meetups and native-language advisors.

On today's episode, we discuss how Americans feel about the different social media platforms and the extent to which trust affects usage and attitudes toward advertising. We then talk about Facebook scrapping certain kinds of ad targeting and some rather lofty expectations for TikTok. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and senior analyst at Insider Intelligence Audrey Schomer.

Brand suitability tools give advertisers some power back as targeting restrictions tighten: They are no substitute for true targeting tools, but they offer marketers a bit more control over the context of their ad placements.

Amazon ranked No. 3 on audience targeting, off-site targeting, and RoAS, and No. 4 in closed-loop attribution. Macy’s led on two individual attributes to capture the No. 3 position on targeting and measurement.

Advertisers will need to get more creative with their targeting strategies. Multiple tiers of targeting will be required to get the most out of a complicated ad ecosystem where each bid has its own unique assortment of identifiers attached.

Apple's Search Ads are growing in importance as a revenue source for the company—yet they rely very little on targeting, and personalization doesn’t yield better conversion rates, according to a presentation to advertising clients obtained by 9to5Mac.

The approaches Apple and Google have taken to identity resolution have reshaped how advertisers handle targeting.

First-party data has become more important than ever, and companies with access to customer data will focus on activities such as audience segmentation, targeting, measurement, and attribution.

Insurers will also prioritize spending on CTV to reach noncable TV subscribers, especially as non-cookie-based ad targeting with CTV takes off. OTT video ads. Financial services brands spent $599 million on OTT video ads from October 2021 to January 2022, according to Pathmatics.

Advertisers will increasingly rely on their own first-party customer data, as well as Facebook’s native engagement data, for targeting and retargeting. Ad formats that keep more user activity in-app, including native commerce ads, also hold benefits for data collection, improved targeting, and conversions.

Programmatic video offers advertisers efficiency in buying, precise targeting capabilities, and loads of data for campaign optimization. But managing programmatic CTV ad buys can prove difficult due to a lack of transparency and control, according to a May 2021 survey by Advertiser Perceptions.

Usage-based insurance (UBI) products appeal to consumers who prefer customized services, and their success is attracting droves of new entrants to the UBI arena.

It ranked third in our overall benchmark and first in ad relevance, a factor of the precise ad targeting and retargeting capabilities available to advertisers because of Instagram’s close ties to Facebook. Many social users have yet to form solid opinions about their confidence in purchasing on most social platforms.