Nearly 49% of tablet users in France will make a mobile purchase this year, compared with 41.8% of smartphone users. The age profile of tablet users goes some way to account for this: Many older internet users find the larger screen more convenient and comfortable, especially for purchases. In Germany, the device pattern for mobile buying is rather different.
The number of adult tablet users increased 1.2% in 2019 and 1.1% in 2020, and we expect the number to contract very slightly in 2021 and 2022. If there was a bump in users during the pandemic, it was barely perceptible. Among the 219.2 million adult smartphone users, the average time spent on smartphones in 2021 will hit 3:46, up 8 minutes from 2020.