From a browser perspective, costs per thousand (CPMs) on Chrome are higher than on Safari and Firefox. According to data from Amobee, the average Chrome CPM in November 2021 was $6.91—about 11% higher than the average Safari CPM during that time, and roughly 29% higher than the average Firefox CPM.

This week, YouTube has rolled out an audio-first ad unit in beta, available via auction on Google platforms, including Google Ads and Digital & Video 360, on a CPM basis. Previously, ads running during music content on YouTube were supported by programmatic video ad buys on YouTube. YouTube US Ad Spending.

Mobile advertising includes ad spending on mobile phones, tablets, and mobile internet-connected devices. Open exchange includes public RTB auctions open to all buyers and sellers; also called an open auction or open marketplace.

That also limits the viability of “eCPM floors” for networks. That is, ad networks have “ad zones” where they’re willing to buy ads, but they stop buying ads when the eCPM goes below a certain level. Facebook already said it will accelerate plans to move away from the waterfall in Facebook Ad Network in response to iOS 14, with all ads filled via bidding by Q2 2021.

It’s a given that marketers are interested in uncovering ways to smartly invest national linear TV ad spend to compensate for price inflation, although 2020 CPMs have dramatically declined. According Philip Inghelbrecht, CEO and co-founder of TV ad agency Tatari, there was about a 40% drop in CPMs among the networks it bought inventory from.

B2B digital advertising may appear on desktop/laptop computers, mobile phones, tablets and other internet-connected devices and includes all the various formats of advertising on those platforms; it also includes ads on social media, such as Facebook’s News Feed Ads and LinkedIn’s Sponsored Content.

Programmatic guaranteed includes upfront commitments to both CPM price and inventory amount secured via programmatic pipes between one buyer and one seller; also called programmatic reserved, forward market or just “upfronts.”. Real-time bidding (RTB) is an auction-based approach used to buy or sell impression-level inventory. Auctions can either be public or private.

Both age groups had very little reliance on tablets for internet access, whereas it’s a primary tool for older generations, especially seniors—31% of users ages 65 to 74 and 35% of those 75 and older accessed the internet via tablet, the latter being the highest rate of tablet use in any age group. Daily internet access via smartphones made substantial gains since 2016, according to Cefrio.