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    Article
     | 
    MAR 11, 2019
    Amazon retired its Dash button in early March, but the branded device’s end wasn't a failure. We see it as a move to shift more replenishment buying into voice commerce.
    Article
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    DEC 26, 2018
    Programmatic buying for TV is still developing, and two issues the industry is still grappling with are brand safety and viewer experience. eMarketer’s principal analyst Lauren Fisher spoke with David Dworin, vice president of advisory services at TV supply-side platform (SSP) FreeWheel, about the areas of opportunities for programmatic enablement of linear TV advertising.
    Article
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    JAN 28, 2019
    For blockchain to have an impact on ad fraud, all parties to a programmatic transaction must agree to use it—and use the same system. Thus, adoption has been limited.
    Audio
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    FEB 13, 2019
    In today's edition of "Behind the Numbers," we're discussing digital grocery shopping. A new report shows increasing consumer demand and strong growth ahead, but the sector has been slower to catch on than many have predicted.
    Article
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    JAN 30, 2019
    B2Bs aren't traditionally big spenders on digital ads, but industry experts and our forecasts indicate that 2019 will be a year of growth.
    Audio
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    MAR 21, 2019
    In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman explains why Checkout on Instagram will work—and why it may also struggle.
    Report
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    DEC 18, 2018
    In the annual Digital Trends report, eMarketer predicts what will matter to marketers in 2019, in areas ranging from voice technology to digital video to the “ad tech tax.” It also notes some buzzed-about topics that won’t achieve trend status next year.
    Report
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    DEC 12, 2018
    Mostly lacking smartphones and largely excluded from social networking, kids (i.e., those younger than teens) still manage to rack up a lot of screen time in their distinctive digital lives.
    Article
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    MAR 4, 2019
    What happens when you add the letter 'E' to 5G, as AT&T is planning to do by changing the LTE symbol to 5GE?
    Audio
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    JAN 10, 2019
    It’s awards season in Hollywood, but one of the frontrunners for best picture almost didn’t get a theatrical run at all. In the latest episode of eMarketer’s “Behind the Numbers” podcast, we talk with Principal Analyst Paul Verna about how movies will be watched in the future.
    Article
     | 
    JAN 17, 2019
    Last week, more than 188,000 tech enthusiasts descended upon Las Vegas for CES to get a glimpse of the latest and greatest gadgets from around the world. As far as dazzle, the show didn’t disappoint.
    Article
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    MAR 4, 2019
    Following bankruptcies of other retail stalwarts from a bygone era like Sears, Toys "R" Us and Mattress Firm, Payless’ demise doesn’t come as a shock, yet it is another cautionary tale of a retailer that failed to evolve its brand.
    Article
     | 
    MAR 1, 2019
    Companies may know that more advanced attribution practices are needed to prove marketing value in today’s complex media world, but that doesn’t mean they understand, or easily embrace, these practices.
    Article
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    JAN 25, 2019
    Consumers don’t fully trust retailers with their data. But, they’ll put their reservations aside for the right price.
    Article
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    MAR 19, 2019
    Esports probably won’t replace baseball as America’s national pastime, but it’s now just as popular as the NBA. Last year, 63 million US viewers watched competitive video games, according to Activate Inc., putting esports on par with the NBA's viewership.
    Article
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    MAR 21, 2019
    Facebook and Google may be under pressure from media, governments and the public, but based on our latest estimates, advertisers don’t appear to be uncomfortable with the digital duopoly—at least, not enough to stop spending there.
    Article
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    MAR 15, 2019
    Whether you own a local business, or handle digital marketing for a brand which operates physical locations, the quality of your local business listings can either improve—or erode—your customer experience. Seventy-three-percent of high-intent consumers don’t visit a brand’s website before making a decision, according to Yext research.
    Article
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    FEB 15, 2019
    Many retailers have dedicated time and effort into becoming “customer-obsessed”—using data-driven insights and engagement to provide meaningful experiences and increase lifetime customer value. But many aren’t seeing the revenue growth. A new study from Listrak, conducted by Forrester Consulting, examines the disconnect between marketing efforts and business outcomes.
    Report
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    DEC 5, 2018
    China’s fast-paced retail ecommerce growth hasn’t spelled doom for physical stores. Rather, brick-and-mortar is undergoing a transformation of its own, underlined by an infusion of technology and the growing integration between online and offline.
    Article
     | 
    NOV 29, 2018
    The consumer retail economy, buttressed by low unemployment and rising wages, is experiencing its best growth since 2011. And despite the 2018 demise of old-retail stalwarts like Sears and Toys "R" Us, recent gains at retail aren’t only flowing in the direction of digital – although they do increasingly bear hallmarks of its influence.
    Article
     | 
    NOV 30, 2018
    With data breaches a constant worry, many consumers don’t feel too confident in being able to control how their personal data gets used.
    Report
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    NOV 19, 2018
    Digital plays a bigger role in UK retailing than ever, but the physical store isn’t dead. Rather, consumers want a seamless experience that allows them to switch between channels, devices and locations at will.
    Article
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    SEP 20, 2018
    According to a recent LogMeIn survey, about one-quarter of North American internet users said customer service wasn’t able to solve their problem, and if they did, it took far too long.
    Article
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    NOV 7, 2018
    Buy online, pick up in-store is seen as the solution for consumers who don’t want to wait for their package, but according to an OrderDynamics survey, 30.3% of retailers in select countries can confirm an order for pickup—more or less in the same timeframe as standard shipping—in two or more days.
    Article
     | 
    NOV 8, 2018
    The cash culture in Germany is holding back mobile payment adoption in the country. Many people are comfortable paying with cash and don’t see any significant benefits to changing their habits, especially older generations.