Marketer Takeaway: Facebook has benefitted from a faster-than-expected rebound in social network ad spending, driven by a shift toward performance marketing, the rise in ecommerce, and a sustained increase in social media usage throughout the pandemic.
But mobile AR ad spending will increase 177% this year to $1.41 billion, as Facebook AR advertising takes off and Snapchat increases its share. By 2024, AR ad spending is expected to surpass $8 billion, with Facebook and Snapchat taking in the bulk of expenditures. Here’s a look at the status of AR on the main social platforms. Snapchat.
When Retail Economics polled consumers in the EU-4, Switzerland, and the UK for Alvarez & Marsal between September and October 2020, it found that more than half of respondents in Germany and Switzerland said they would be prepared to pay more for products that a retailer or brand sourced from their domestic economy, to help meet carbon emissions targets.