Four of the top US streaming services spent a record-smashing total of $11.15 billion on original content in 2021 as each platform vied to draw—and keep—subscribers. Netflix laid out $6.08 billion, more than the other three services combined. Amazon Prime Video grew its spending the fastest, by 105%, in a play for Netflix’s title as the leading subscription video streamer.

Netflix is the final domino to fall in streaming’s advertising pivot: The company’s shocking loss of 200,000 subscribers means big changes are coming.

The Nordic region has taken to subscription streaming services at some of the fastest rates in Western Europe, and indeed the world. Thanks to the local appetite for foreign content, and these services’ appetite for subscribers, the audience there will keep expanding for the foreseeable future.

A little over a year since its debut in the United States, Canada, and the Netherlands, Disney+ is now officially available to consumers in Latin America. Subscribers to the platform will be able to enjoy unlimited access to the company’s vast array of content from Disney, Pixar, Marvel, Star Wars, National Geographic, Fox, and more.

While pandemic-driven lockdowns may have benefited certain forms of media, the traditional pay TV industry is not one of them. In fact, cable, satellite, and telecom TV providers will lose the most subscribers ever.

eMarketer senior analyst Ross Benes and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the streaming wars. How significant of a player is Amazon Prime Video, really? Can HBO Max reach 50 million subscribers in five years? How should we assess Apple TV+'s first year, as well as the overall video streaming universe?

Business Insider Intelligence senior research analyst Audrey Schomer, eMarketer senior analyst Ross Benes, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the streaming wars. How far along is Disney+ after just one year? What might slow down its skyrocketing growth? Can it knock Netflix out of first place? And how will a price hike affect Netflix?

Though Netflix had an overall stellar 2020, it was a rollercoaster: More than two-thirds of its new subscribers were added in H1 2020, only for net subscriber additions to fall to just 2.2 million in Q3 2020.