SEP 17, 2021
On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.
APR 12, 2021
As a disruptor in the wireless provider category, Mint Mobile’s marketing culture encourages risk-taking, whether that’s choosing not to advertise in the Super Bowl or having company owner and actor Ryan Reynolds leave voicemails for customers. Watch Industry Voices, with CMO Aron North, to learn what drives its viral marketing successes and more.
FEB 19, 2021
eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle discuss whether the Super Bowl delivered, what's fueling Spotify, how the podcast and social media worlds are blurring together, if reducing politics in the News Feed can help Facebook, why the shopping mall might make a comeback, what is the most relaxing song ever (statistically), and more.
FEB 10, 2021
The not-so super Super Bowl ratings: The game reported about a 5.5% drop in total viewership, but it still draws one of the largest audiences on traditional TV.
FEB 5, 2021
eMarketer principal analysts Jeremy Goldman and Jillian Ryan, along with junior analyst at Insider Intelligence Blake Droesch, discuss the work-from-anywhere future, how this years' Super Bowl will be unique, why some retailers are skipping returns, Spotify's emotion-based recommendations, what customers want from chatbots, the ideal length of time you should dunk your Oreo in milk, and more.
FEB 3, 2021
Earlier this week, Mars Wrigley’s M&M's brand gave fans a sneak peak of its Super Bowl ad via Zoom, its first-ever "virtual" debut. It’s just one of several efforts the company is working on leading up to Sunday’s big game.
JUN 21, 2021
Prior to the announcement, DraftKings ran two 15-second ads during the Super Bowl. Another early entrant into the US sports gambling business is fuboTV, a sports-focused vMVPD. The company has market access licenses, pending regulatory approval, in New Jersey, Indiana, and Iowa, and is in advanced discussions with other states, according to co-founder and CEO David Gandler.
DEC 24, 2020
eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Nicole Perrin, along with junior analyst at Insider Intelligence Blake Droesch, discuss the latest government lawsuits against Google, Twitter's new "Spaces" audio feature, 2021 Super Bowl commercials, the reception to Apple's new privacy labels, The Walt Disney Co. throwing its weight behind streaming, what all "Friends" episodes have in common, and more.
JUN 8, 2021
In addition to its Super Bowl experiment, Reddit recently partnered with the NBA for a sponsored audience engagement project under the company’s Ask Me Anything brand. It features, among other exclusive content, NBA stars answering questions from fans.
SEP 11, 2020
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how to recreate those water cooler moments in the digital world, how much Super Bowl LV commercials are going for, watching Instagram Stories on Facebook, parents' more positive view of devices, the number of Facebook Watch viewers, the difference between frugal and cheap, what you didn't notice about that double rainbow, and more.
FEB 6, 2020
eMarketer principal analyst Andrew Lipsman and vice president of content studio Paul Verna discuss the best and worst Super Bowl ads and whether they achieved their marketing objectives. They also talk about how many people tuned in to the game, how much advertisers spent and the most popular halftime show ever. They then examine Quibi's launch campaign, solo TV viewing and how much returns are costing retail.
JAN 30, 2020
eMarketer junior analyst Blake Droesch and principal analyst Debra Aho Williamson discuss how TikTok will handle the many hurdles it faces in 2020. They then talk about the "Off-Facebook Activity" tool, Facebook's first Super Bowl commercial and the plan for WhatsApp ads.
FEB 7, 2020
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about Spotify's purchase of The Ringer, Disney+ reaching 28 million subscribers, Airbnb's brand issue, manipulated Twitter content, emotional Super Bowl ads, polar bears and more.
MAR 18, 2021
As part of the Super Bowl initiative, Verizon partnered with BeyondCreative and Epic Games to build a virtual 5G Super Bowl stadium in Fortnite Creative. During two scheduled Twitch livestreams, it let fans interact with NFL players and pro gamers as they played four football-inspired games in the virtual stadium.
JAN 25, 2021
We had a lot of time to plan for the Super Bowl campaign. We had the commercial beforehand, and we took our time going through the content, frame by frame, to pull the most meme-able moments to post online after it aired. Usually, though, it’s a very quick turnaround. We’ve made content in 24 hours or less. How do you know whether a meme will catch on or even go viral?
JAN 27, 2020
FEB 5, 2021
M&M’s geared up for the Super Bowl with a virtual ad premiere on Zoom. The Weekly Listen: Google sued over ad monopoly, Twitter 'Spaces,' and Super Bowl ads. US Time Spent with Media 2021 Update: Pivotal Moments for TV, Subscription OTT, Digital Audio, and Social Media.
MAR 22, 2021
In a press release, Fox stated the NFL experience on Tubi will include condensed games, which likely means they will not include the Super Bowl. Notably, across these deals, Tubi is the only free, ad-supported streaming service that will distribute NFL programming. ESPN+ will simulcast all of ESPN’s Monday night football games, as well as two Super Bowl games to which ABC has acquired rights.
MAR 1, 2021
Audio: The Weekly Listen: Work-from-anywhere, a unique Super Bowl, and Spotify gets emotional. Article: Most employees agree: There’s no place like home. Article: Adjusting to a New (Distributed) Way of Working.
MAR 30, 2020
On an “average-minute” basis, the Super Bowl was streamed by 3.4 million viewers. The Wall Street Journal reported that streaming-only ads during the game sold for $300,000 to $400,000. For comparison, ads shown during the linear TV broadcast sold for $5.6 million apiece. AT&T’s Xandr announced that TV inventory from WarnerMedia, AMC Networks and Disney will be purchasable through Xandr’s platform.
FEB 25, 2021
Nostalgia saw an uptick after 9/11, during the Great Recession, and amid the pandemic as well, as evidenced by the recent Super Bowl. Frito-Lay invested in nostalgia by hiring Mindy Kaling, Jimmy Kimmel, and Matthew McConaughey to reintroduce 1990s snack Doritos 3D Crunch.
FEB 23, 2021
An example of this would be a brand hosting a livestream with a celebrity chef to talk about preparing food for a Super Bowl party. In the music space, First Tube Media’s Beranbom believes that the pay-per-view model, where viewers buy tickets for virtual concerts, will likely be a short-term business opportunity until live touring resumes.
MAR 15, 2021
Our Take: Triller’s knack for publicity (from staging a Mike Tyson boxing match to announcing—then canceling—a Super Bowl ad) has garnered it plenty of attention. Its audience is heavily female and young. But there has been some controversy about its self-reported usage statistics. And although it has done a few ad integrations with large brands, its ad infrastructure is still in the early stages.
JUL 11, 2019
Just like broadcast networks carve out time when hosting the Super Bowl to promote their own shows, expect Amazon to do more of that than it has done in the past—particularly with high-profile original TV shows like “Carnival Row,” starring Orlando Bloom and Cara Delevingne, set to debut this summer.
APR 23, 2020
Snapchat launched lead-generating “Swipe Up to Call” ads, and Super Bowl marketers took to TikTok. All of the major social platforms reported strong revenue gains for Q4 2019, and although Facebook warned in its earnings conference call in January 2020 that a slowdown in growth was coming this year, it attributed that to global privacy regulations and ad targeting changes.