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  • Article
     | 
    FEB 22, 2022

    Super Bowl LVI was a testing ground for post-pandemic norms: New measurements, brand partners, and languages made this year’s event crucial for advertisers.

  • Article
     | 
    FEB 22, 2022
  • Audio
     | 
    FEB 18, 2022

    On today's episode, we discuss the main takeaways (and the best/worst ads) from this year's Super Bowl, the power of bad customer experiences, what repeating ads can do, how hard it is to hold on to subscribers, whether people will pay more for news, an unpopular opinion about Valentine's Day, what the Scottish are best known for, and more. Tune in to the discussion with director of reports editing Rahul Chadha and our analysts Paul Verna and Dave Frankland.

  • Audio
     | 
    FEB 11, 2022

    On today's episode, we discuss what to expect from this year's Super Bowl, the price of Amazon Prime going up, which one of Peloton's potential suitors makes the most sense, how to get people back to the mall, a New York Times subscriber milestone, an unpopular opinion about company earnings, looking up at the galaxies, and more. Tune in to the discussion with director of reports editing Rahul Chadha and our analysts Peter Vahle and Blake Droesch.

  • Article
     | 
    FEB 9, 2022

    This weekend’s Super Bowl sees legacy brands return and new players emerge: High consumer spending and TV ratings have both old favorites and new industries buying ad spots.

  • Audio
     | 
    JAN 27, 2022

    On today's episode, we discuss the fallout from Netflix's Q4 earnings and what the immediate future looks like for the streaming giant. We then talk about what to expect from NBC's overlapping broadcasts of this year's Super Bowl LVI and Beijing Winter Olympics, along with what to make of streaming players focusing their attention on kids' shows. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

  • Chart
     | 
    FEB 11, 2022
  • Audio
     | 
    DEC 17, 2021

    On today's episode, we discuss how the omicron variant might change consumer behavior, the significance of Tide refusing to air a Super Bowl 2022 commercial, the real threat of churn, what people click on, how Americans share information with brands, how to solve working from home annoyances, what it's like in the coldest place on Earth, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Peter Vahle.

  • Report
     | 
    MAR 25, 2022

    The Super Bowl and Winter Olympics were streamable through Peacock, which gave the service a boost in visibility. In February 2022, Peacock achieved new highs in daily downloads and in-app purchases, per Apptopia. Additional sports programming will come to the service throughout the year. Comcast plans to spend more on original programming for Peacock.

  • Audio
     | 
    NOV 5, 2021

    On today's episode, we discuss the main takeaways from Facebook's corporate name change to Meta, Instagram's affiliate shops development, how out-of-stock messages could affect advertising, Instagram Reels ads versus TikTok paid ads, selling out this year's Super Bowl ads, reacquainting yourself with the commute, a hidden secret in the number pi, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.

  • Article
     | 
    APR 6, 2022

    By iSpot’s count, this year’s Super Bowl drew 121 million viewers in an average minute—7.7% higher than Nielsen’s figure. iSpot.tv also offered more granular metrics specifically about the ads. However, press coverage of Super Bowl viewership was confusing. Some outlets stuck with Nielsen’s numbers, others published iSpot’s, and some, including NBC Sports, highlighted both.

  • Report
     | 
    APR 1, 2022

    By iSpot’s count, this year’s Super Bowl drew 121 million viewers in an average minute—7.7% higher than Nielsen’s figure. iSpot.tv also offered more granular metrics specifically about the ads. However, press coverage of Super Bowl viewership was confusing. Some outlets stuck with Nielsen’s numbers, others published iSpot’s, and some, including NBC Sports, highlighted both.

  • Article
     | 
    MAY 2, 2022

    After seeking proposals from several measurement firms including Nielsen, NBCU partnered with iSpot to run several tests for new measurements during the Olympics and Super Bowl. Those measurement currencies included ones that bring the flexibility of digital ads to linear TV by tying linear ads to digital actions taken by consumers.

  • Article
     | 
    APR 29, 2022

    Christina Cubeta: We have these few moments of the year that we think of as our Super Bowl: Mother's Day, Valentine's Day, Christmas. What's important for a business like ours is thinking about the other important occasions where gifting is important and understanding how we can expand to meet gifting needs outside of florals.

  • Audio
     | 
    SEP 17, 2021

    On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

  • Article
     | 
    FEB 3, 2021

    Earlier this week, Mars Wrigley’s M&M's brand gave fans a sneak peak of its Super Bowl ad via Zoom, its first-ever "virtual" debut. It’s just one of several efforts the company is working on leading up to Sunday’s big game.

  • Audio
     | 
    DEC 24, 2020

    eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Nicole Perrin, along with junior analyst at Insider Intelligence Blake Droesch, discuss the latest government lawsuits against Google, Twitter's new "Spaces" audio feature, 2021 Super Bowl commercials, the reception to Apple's new privacy labels, The Walt Disney Co. throwing its weight behind streaming, what all "Friends" episodes have in common, and more.

  • Article
     | 
    MAR 25, 2022

    This year’s Super Bowl proved that cross-platform viewership will be important to major events. The Oscars will be broadcast on ABC and can be streamed on abc.com or the ABC app. A free trial of YouTubeTV or Hulu Live TV will also allow access, but that’s asking too much of the typical user who can view plenty of other content.

  • Report
     | 
    MAR 15, 2022

    After several large crypto investing players ran ads during the Super Bowl, a surge in visits to those platforms demonstrated the reach of sporting events. Coinbase scaled 184 places to No. 2 on the App Store in under a day. This tactic could help brokerages attract customers who previously didn’t have an interest in trading. Provide Access to Investment Research.

  • Video
     | 
    APR 12, 2021

    As a disruptor in the wireless provider category, Mint Mobile’s marketing culture encourages risk-taking, whether that’s choosing not to advertise in the Super Bowl or having company owner and actor Ryan Reynolds leave voicemails for customers. Watch Industry Voices, with CMO Aron North, to learn what drives its viral marketing successes and more.

  • Audio
     | 
    SEP 11, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how to recreate those water cooler moments in the digital world, how much Super Bowl LV commercials are going for, watching Instagram Stories on Facebook, parents' more positive view of devices, the number of Facebook Watch viewers, the difference between frugal and cheap, what you didn't notice about that double rainbow, and more.

  • Article
     | 
    FEB 23, 2022

    Canadian-American bobsledder Kallie Humphries’ gold-medal run was the most viewed event at the games, but that’s likely because it came directly after the overlapping Super Bowl, which delivered high ratings for NBCU. More on this: There are any number of theories to explain the low viewership.

  • Article
     | 
    FEB 10, 2021

    The not-so super Super Bowl ratings: The game reported about a 5.5% drop in total viewership, but it still draws one of the largest audiences on traditional TV.

  • Audio
     | 
    FEB 19, 2021

    eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle discuss whether the Super Bowl delivered, what's fueling Spotify, how the podcast and social media worlds are blurring together, if reducing politics in the News Feed can help Facebook, why the shopping mall might make a comeback, what is the most relaxing song ever (statistically), and more.

  • Audio
     | 
    FEB 6, 2020

    eMarketer principal analyst Andrew Lipsman and vice president of content studio Paul Verna discuss the best and worst Super Bowl ads and whether they achieved their marketing objectives. They also talk about how many people tuned in to the game, how much advertisers spent and the most popular halftime show ever. They then examine Quibi's launch campaign, solo TV viewing and how much returns are costing retail.

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