Disregard talk that newest streaming service will be a “Netflix killer.” There is room for multiple streamers to succeed as consumers funnel more money to digital video subscriptions. Still, at some point, with so many streaming services entering the fray, Netflix and its competitors will have to deal with subscription fatigue. Eventually.

Subscription fatigue be damned. More than a third of Americans believe they will increase the number of subscription services they use in the next two years, but interest isn’t the same across all categories.

Consumers have a limited entertainment budget, but subscription fatigue is being delayed. Promotional prices and bundles are lowering churn for now, but those free add-ons and deals will eventually end as the pressure to show profitability mounts. However, that’s at least a year away. Marketers are finding ways to indirectly reach viewers of ad-free services.

If and when such fatigue comes, it’s safe to assume it will be felt by pay TV subscribers and nonsubscribers alike. Many consumers subscribing to OTT often do so while retaining their pay TV subscription. Interestingly, many interviewed for this report felt that subscription fatigue would be evidenced in consumers’ viewership stamina first, wallets second.

Subscription-based video is growing across a broad spectrum of services, from on-demand platforms like Netflix to aggregators that deliver live TV over the internet.

No. 4: Subscription fatigue will claim at least one major SVOD or linear OTT service. People are already hard-pressed to determine which among a rapidly growing number of subscription services are worth $10, $20, $30 or more per month. Add planned 2019 launches from Disney and AT&T into the mix, and you have a recipe for attrition.

As noted in the previous prediction, the plethora of SVOD services being made available to UK viewers may open up the market to even more digital video ad inventory, as subscription fatigue sets in and consumers look toward ad-supported platforms to help lessen the financial burden. The Industry View. “As we enter the next decade, video is key.

But at some point, with so many streaming services entering the fray, Netflix and its competitors will have to deal with subscription fatigue. PC Magazine polled 1,001 US consumers who subscribe to a video streaming service and found that 40% were only willing to pay up to $20 per month for streaming video services. Just 29% of respondents were open to paying more than $40 per month.

Apple launched its subscription gaming service Arcade in late September as part of the company’s wider iOS 13 release, betting big on subscription gaming services and joining others like Google and Microsoft. As more adults spend time with mobile gaming apps daily, these companies are steadily developing their mobile gaming strategies.

For now, the biggest player in terms of users—Netflix—is ad-free. Some industry watchers think that will change and that other services with no or limited advertising will also go ad-supported as consumers experience subscription fatigue.

Subscriptions aren’t a complete solution on the consumer side, either. We have followed the issue of subscription fatigue and whether there’s a limit to the number of different sources of content people will pay for. Many publishers, including video platform Dailymotion, recognize there will be major consumer demand for free, ad-supported services as well as experiences with no or fewer ads.

Subscriptions aren’t a complete solution on the consumer side, either. We have followed the issue of subscription fatigue, and whether there’s a limit to the number of different sources of content people will pay for. Many publishers, including video platform Dailymotion, recognize there will be major consumer demand for free, ad-supported services as well as experiences with no or fewer ads.

The glut of new streaming services that will launch over the next 18 months will have to battle subscription fatigue. An Ampere Analysis study indicates that SVOD households seem to have hit a temporarily ceiling in the number of subscriptions they carry. The average number of SVOD services in US households was unchanged at 2.8 in the year leading up to Q3 2018.

As subscription expenses balloon for services like Netflix and Spotify, an in-app cancellation feature can help customers rein in spending. The average US consumer spent $640 on digital subscriptions in 2019—and it will likely be higher in 2020, as 1 in 3 consumers surveyed by CompareCards has added new subscriptions since social distancing measures went into effect.

Overall, publishers of free-to-play games are concerned with player churn—how quickly players tire of a game—from excessive ad loads, according to a fall 2018 deltaDNA survey of mobile game developers worldwide. But for many hypercasual games, the goal is to monetize through ads as quickly as possible.

In September 2017, Pandora fully rolled out a new ad product that let users watch 15-second video ads in exchange for the ability to skip songs and replay tracks—features once reserved solely for those with a paid subscription to Pandora Plus or Pandora Premium.