MAY 19, 2022
Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.
MAY 23, 2022
US subscription ecommerce sales will grow in 2022, but digital subscription buyer growth will slow.
JUN 15, 2022
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why subscription ecommerce works, product categories best suited for this model, and how much subscription fatigue may be setting in. Then for "Pop-Up Rankings," we rank the top four subscription services that have staying power in the key categories of pets, beauty, food, and clothing. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Zak Stambor.
MAR 29, 2022
Digital video viewership continues to rise in the UK, despite already high penetration. A thirst for subscription content hasn’t quite been sated, but with a cost-of-living crisis looming, ad-supported options might garner interest among consumers.
AUG 23, 2021
On today's episode, we discuss how many subscribers HBO Max has, whether partnering with Snapchat can move the needle, and if some kind of HBO Max bundle could be attractive. We then talk about the authenticity of subscription fatigue, how successful Disney's current release strategy is, how to convince young folks to go back to the movies, and how open Netflix subscribers would be to an ad-supported plan. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
FEB 3, 2020
Disregard talk that newest streaming service will be a “Netflix killer.” There is room for multiple streamers to succeed as consumers funnel more money to digital video subscriptions. Still, at some point, with so many streaming services entering the fray, Netflix and its competitors will have to deal with subscription fatigue. Eventually.
MAR 3, 2020
JUL 22, 2021
Rising costs and subscription fatigue have led some to be more open to ad-supported offerings, if it means content is free or less expensive. Likewise, YouTube has always been a massive player in ad-supported digital video viewing. Cost savings are enough incentive for some consumers to accept ads in OTT video content, but it’s still important to them that the ad experience is a good one.
MAY 27, 2021
Viewers have more choice than ever with digital video (both subscription and ad-supported content), and though there’s likely to be some subscription fatigue, digital is now a normalized part of the landscape. Social Media and Audio Exhibit Differing Trends. People didn’t just sit at home watching the TV set during the pandemic.
FEB 4, 2021
These new options—along with movie theater closures and out-of-home activity cancellations—led to a major uptick in users and time spent for OTT, as well as the proliferation of a new term, “subscription fatigue.” So far, however, “subscription fatigue” is just a theory, as subscription OTT powers forward unabated.
FEB 20, 2020
Consumers have a limited entertainment budget, but subscription fatigue is being delayed. Promotional prices and bundles are lowering churn for now, but those free add-ons and deals will eventually end as the pressure to show profitability mounts. However, that’s at least a year away. Marketers are finding ways to indirectly reach viewers of ad-free services.
OCT 15, 2020
JAN 21, 2020
As noted in the previous prediction, the plethora of SVOD services being made available to UK viewers may open up the market to even more digital video ad inventory, as subscription fatigue sets in and consumers look toward ad-supported platforms to help lessen the financial burden. The Industry View. “As we enter the next decade, video is key.
JUN 4, 2021
“Roku Recommends” rolls out: The new show from Roku’s branded content studio surfaces top streaming content and gives advertisers a chance to reach viewers who might otherwise skip straight to ad-free services.
APR 5, 2022
As app fatigue sets in, consumers are primed for multipurpose apps that streamline their financial management tasks. This sea change will lead the super app model to take hold, years after first surfacing in Asia-Pacific. These often sprawling apps house many services and features within a single user experience.
MAY 4, 2022
Subscription management and insights into recurring charges were consumers’ other top money management priorities. Only CIBC offered a list of recurring charges, while no FI supported subscription cancellation. Subscription fees can creep up on customers, particularly for digital services like Netflix or Spotify that may charge the card on file without notification.
DEC 4, 2020
As subscription expenses balloon for services like Netflix and Spotify, an in-app cancellation feature can help customers rein in spending. The average US consumer spent $640 on digital subscriptions in 2019—and it will likely be higher in 2020, as 1 in 3 consumers surveyed by CompareCards has added new subscriptions since social distancing measures went into effect.