Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.

Trend 5: Subscription Commerce Is Niche, but Potentially Lucrative. The total market opportunity is large and still growing. The UK subscription box market more than doubled in size from 2017 to 2020, according to a September 2021 report from Royal Mail Group and GlobalData. It will continue to grow through 2025, when the market will be worth £1.84 billion ($2.36 billion).

Vegan haute cuisine restaurant Eleven Madison Park is now selling Eleven Madison Home, a weekly plant-based subscription box that includes a day’s worth of meals, per The New York Times. Greenleaf Foods, owner of Lightlife, on Thursday rolled out unbreaded, plant-based chicken items that are for sale at Publix and Whole Foods Market stores nationwide.

On today's episode, we discuss Amazon's Q2 performance of its retail business, some takeaways from its Prime offering, and where it stands on its physical stores strategy. We then talk about capitalizing on the subscription box trend, how buy-now-pay-later users are different from credit card users, and if malls really are within striking distance of 2019 traffic levels. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.

How experiments with exclusive theatrical releases affects streaming subscriptions and box office revenues. Media companies that own content studios and streaming services are trying to strike a delicate balance between retaining content exclusively for their streamers and licensing to outside services. Comcast-owned NBCUniversal is an interesting case study in this regard.

October 2020 YouGov data for media agency The Kite Factory showed that two-thirds of adults in Great Britain who had signed up to a new subscription service (including subscription boxes, as well as media streaming services) since the beginning of the pandemic came from the C2DE category.

US subscription ecommerce sales will grow in 2022, but digital subscription buyer growth will slow.

The challenge: Theaters complained that the simultaneous release strategy hampered further success at the in-person box office. “Black Widow” lead actress Scarlett Johansson also filed a lawsuit against Disney in July, alleging that the strategy limited her compensation, which is partially tied to theatrical ticket sales, according to The New York Times.

For example, set-top boxes provide tremendous reporting granularity of linear audiences but cannot collect CTV viewing. And while CTV data can be tapped from automatic content recognition signals, the average smart TV manufacturer has only 1.1 TV sets per household versus closer to 3 TV sets represented by set-top boxes, according to Comcast Advertising’s Marcus.

We define linear addressable households as homes with a subscription to traditional pay TV services and a set-top box that allows for addressable TV advertising. The linear addressable TV household shrinkage is caused by the growing share of consumers who have left their cable and satellite TV packages.

How FabFitFun Leverages Influencer Marketing to Bolster Subscriptions. Influencer marketing is an important part of the marketing mix for most companies, especially those in the retail space. Subscription box brand FabFitFun is one of many retailers investing in the space.

According to Brightback's Marion, expect to see a continued surge of new sign-ups for meal kits, box subscriptions and other delivery services possibly through the end of the year. “At some point, current restrictions will loosen, and these companies will see rapid customer churn,” he said. “The winners will be those that successfully retain the new customers they’ve gained this year.

Customers stick with subscriptions they believe are delivering consistent value for what they pay, and a subscription box that too often sends you items you don’t like quickly loses the perception of value. This is especially true in the apparel and accessories category. Subscription rental, however, eliminates that risk and could help explain why Rent the Runway is gaining traction.

Demand is high for the right features: Two abilities—viewing a credit score and canceling subscription services—are in the study’s top 10. Key Findings:. A credit score feature offers a high ROI for FIs: It is in demand and can come nearly out of the box from a vendor.

We define linear addressable TV as targeted TV ads delivered on a home-by-home basis via cable and satellite boxes, including video-on-demand (VOD) content accessed through a pay TV login but excluding CTV and OTT. Linear programmatic TV ad spending will also grow this year with a 35.4% increase to $5.44 billion.

Samsung is positioning itself to be a better platform player to compete with Apple, whose phones, computers, and TV set-top boxes work with each other. Consolidation helps Samsung enforce friction-free co-development of products and services that work better together, ostensibly to facilitate its entry into a wider services and subscriptions model.