Report
| MAY 19, 2022
Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.
Audio
| JUN 15, 2022
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why subscription ecommerce works, product categories best suited for this model, and how much subscription fatigue may be setting in. Then for "Pop-Up Rankings," we rank the top four subscription services that have staying power in the key categories of pets, beauty, food, and clothing. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Zak Stambor.
Article
| MAY 23, 2022
US subscription ecommerce sales will grow in 2022, but digital subscription buyer growth will slow.
Forecasts
| MAR 18, 2022
Article
| MAY 6, 2022
Forecasts
| APR 29, 2022
Report
| MAR 23, 2022
Watching subscription over-the-top (sub OTT) video has become one of the most popular activities in the world, and the worldwide user numbers for sub OTT have become commensurately huge. Netflix remains a driving force in this digital transformation.
Forecasts
| APR 28, 2022
Report
| MAR 29, 2022
Digital video viewership continues to rise in the UK, despite already high penetration. A thirst for subscription content hasn’t quite been sated, but with a cost-of-living crisis looming, ad-supported options might garner interest among consumers.
Report
| JUN 21, 2022
YouTube isn’t just for the smallest screens as more viewing takes place on other connected devices and mobile use declines. Streamers are taking in more upfront ad dollars. Netflix is shaking things up after subscription drops.
Article
| JUN 22, 2022
Among major streaming video platforms, Peacock is the one where US subscribers are most likely to have the ad-supported version. Just 20% of Peacock subscribers shell out for the ad-free tier.
Forecasts
| APR 29, 2022
Forecasts
| APR 26, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Article
| MAY 25, 2022
US smartphone gamers will spend $18.83 billion on virtual goods this year, a massive sum compared with the $0.78 billion they’ll spend on subscriptions. These intangible assets make up a growing industry in the gaming world, especially as more companies—from Nike to Spotify to Chipotle—enter the metaverse via games like Roblox.
Forecasts
| MAR 14, 2022
Forecasts
| MAR 14, 2022
Forecasts
| FEB 23, 2022
Forecasts
| FEB 10, 2022
Article
| APR 21, 2022
Forecasts
| FEB 10, 2022
Forecasts
| FEB 10, 2022