Among US gamers, PlayStation Now and Xbox Game Pass are the most popular video game subscription services, used by 21% and 18% of those ages 18 and older, respectively.
With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.
Making money through ads has gotten harder, so many developers will place bets that consumers are ready to sign up for even more subscriptions and to buy things directly through their apps.
Fixed broadband subscriptions are set to jump nearly 50% in the Middle East and Africa, and more than 37% in Latin America, by the end of 2030. These regions are the ones with the most room for growth, as they’ve only recently gained access to fixed broadband.