This tactic is favored by firms like Mastercard, Stripe, and Visa, which have partnered with numerous BNPL providers in recent years so that their merchants can offer a variety of solutions. For Stripe, this process can be as simple as one of its existing merchants electing to use one of the available providers’ solutions and going through a 10-minute integration process.

To this end, it has already entered into comarketing partnerships with the likes of American Express, Stripe, and Brex. But the Bezos investment could indicate future collaboration opportunities with Amazon, enabling Pilot to reach the etail giant’s millions of SMB clients.

Payments giant Stripe, meanwhile, has partnered with Goldman Sachs and Citi to offer an API that allows Stripe’s clients to offer bank accounts—as well as debit cards and cash management features—to their own customers.

Gateways like Adyen and Stripe act as the portal through which ecommerce merchants connect to acquirers and serve a similar function as terminals do for payments made in-store. Additionally, gateways tend to offer merchants access to services like analytics and reporting.

This includes firms that facilitate digital payments for businesses, like Stripe, and those that handle digital payments for consumers, such as PayPal. These firms should work with networks or PSPs to enable APIs and other integration tools so that payments can be settled quickly, helping these players avoid losing out to competitors that offer consumers more appealing payment options.

Though many companies struggle with diversity and inclusion in their advertising, some are making strides.

More than a year since launch, Verishop has made strides in the marketplace landscape. In addition to boosting discoverability efforts and continuing to work with direct-to-consumer (D2C) brands, the company is also dipping its toes in the social commerce arena.

The prospect of teens aging into self-sufficiency and economic independence is a luring one for brands of every stripe. It’s worth designing quality engagements in key teen channels to establish a relationship with these budding consumers to tap into future buying power.

While physical retailers of all stripes face challenges from digital channels, the toy category presents something of a double bind for retailers in that space. First, consumers have become increasingly inclined to “play” digitally rather than with physical toys. Second, and perhaps as a result of digital play, they show signs of preferring to shop for toys and games online.

The general media environment in the US has been highly polarized for years now, and partisans of all stripes continue to engage with this type of content and advertising. In other words, it’s still successful, so it’s not likely to stop anytime soon. Kantar Media expects US digital political ad spending to reach $1.2 billion next year, or 20.0% of political ad spending.

Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.

Canada is home to Ottawa-based Shopify, the ecommerce platform that enables retailers of every stripe—mom-and-pop, midsize, national chains—to serve customers online. But it’s also the enabler of D2C brands like Vitaly, a Toronto-based men’s accessories company. “Shopify is our whole backend,” said Shane Foran, CEO of Vitaly.

After launching its mobile ordering app in 2009, Pizza Hut has made strides in the mcommerce space, constantly listening to customer feedback and adapting accordingly.

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss the biggest takeaways from Netflix's latest results. They then talk about the UK's position on a landmark EU copyright law, YouTube's latest esports move and Google's new position on its search results redesign.

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna chat about Americans’ ever-changing media consumption habits. They also dissect planned spend on July Fourth, Gen Z’s selective social network use and a Wikipedia founder’s call for a social media strike.

No social app since Snapchat has succeeded in capturing significant usage in the US. But the Chinese-owned, short-video app TikTok is enjoying sudden growth in popularity. Can it buck the trend and challenge the existing social networks?

Marketers constantly strive to provide cohesive and tailored experiences to consumers. But recent data from Infogroup shows that many still miss the mark.