Find out how Made.com, Guess, and others have set up a visual storytelling framework that resonates with consumers.

Twitter announced three ad products in a bid to increase dynamic storytelling. One of these formats, Product Explorer, will let advertisers exhibit a product in 3D, with users able to swipe and rotate it to get a better look.

Twitter announced three ad products in a bid to increase dynamic storytelling. One of these formats, Product Explorer, will let advertisers exhibit a product in 3D, with users able to swipe and rotate it to get a better look. Consumers can, of course, click a "Shop Now" button to purchase. Lexus, New Balance, and Bose are among the brands trying out the format.

Videos are an important part of showcasing storytelling around all the different ways a Peloton bike will bring utility to your workout routine.

We try to educate our customers by helping them wrap their heads around abstract concepts like climate change through visual storytelling. II: Why did you choose to launch a sustainable brand specifically around oral hygiene products? LM: In 2018, everyone still thought recycling was efficient, and it was before the public started understanding the real plastic problem.

Ecommerce is experiencing massive growth this year, and digitally-native, direct-to-consumer brands can capitalize on this trend by activating machine learning, leveraging visual storytelling and other winning strategies.

We will expand that storytelling in the back half of the year. II: If you were to look ahead five years, how does marketing success support Varo’s business goals?

Cheq Differentiates Itself with Unique Brand Storytelling (and Celebrity Spokesperson). Q&A with Daniel Avital, Chief Strategy Officer at Cheq. How did you differentiate the Cheq brand? Our value proposition is our ability to block fraud in real time, while our competitors are only monitoring and measuring after the fact.

Video is powerful because it can be more efficient than static images for storytelling and conveying brand information. But multiple paid social strategists highlighted successfully using video ads for both branding and conversion goals. For lower funnel, video ads must be short and deliver key messaging right away to convert.

Use real-time storytelling. “There’s a level of permanence to putting stuff on your Instagram feed. But if you want to post a bit more frequently and do more real-time storytelling, you can use Stories. Our customer Cisco will do things like employee takeovers or intern takeovers to help spread the message of culture [at the company].

This format is a more effective vehicle for storytelling than static images. We’ve seen it across channels, and particularly in social media—video captures attention. Glossary. Behavioral targeting, also known as audience targeting, uses consumers’ online browsing activity (e.g., pages visited, links clicked, searches performed) and purchase history to create audience segments and serve relevant ads.

“AR is such a powerful tool to tell a story, and that’s what product marketers need to be doing to sell their products: storytelling,” he said. Results from the Spy Marauder Elite campaign are not yet available. But two previous AR campaigns, Spy Marauder in December 2020 and Spy Monolith Happy Lens in May 2021, were considered successful. Bollé reported:.

It’s brand storytelling. TV also has a large audience where a lot of people are spending time in our current environment. It really does a great job of allowing us to capture their attention.

“As more commerce-related features are added, such as shoppable posts or livestreaming commerce, the combination of short-form storytelling with the ability to convert on the spot [can be powerful],” Petersen of Weber Shandwick said. How Walmart Sourced Creator Partners for Its Shopping Livestream.

According to the publisher, exclusive investigations, visual explainers, some news analysis, and “immersive storytelling” will go behind the paywall, while the rest will remain free to read. What this means: It’s a necessary survival move on USA Today’s part.

Nicole Perrin is an eMarketer principal analyst at Insider Intelligence, focusing on digital marketing and advertising, including native advertising, storytelling and creative, customer experience, brand safety, Amazon’s ad business, and consumer attitudes toward advertising. Sherry Smith is managing director, retail media, Americas at Criteo.

For Weber Shandwick’s Petersen, that boils down to using IGTV for long-form storytelling; Instagram Live for key moments in time, typically as part of influencer campaigns or a series; Stories for ephemeral content that informs and captures attention quickly; and Reels for quick-hitting, entertaining content about current or cultural trends. Creator Marketing.

Nicole Perrin is an eMarketer principal analyst at Insider Intelligence, focusing on digital marketing and advertising, including native advertising, storytelling and creative, customer experience, brand safety, Amazon’s ad business, and consumer attitudes toward advertising. Sam Ngo is director of product marketing at BlueConic.