Audio
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DEC 4, 2020
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, vice president of content studio Paul Verna, and senior analyst at Insider Intelligence Sara M. Watson discuss how social media might (actually) be regulated, social commerce, the ceiling for Disney+, Snapchat rolling out TikTok competitor "Spotlight," Spotify testing Snapchat-like Stories, Facebook paying UK publishers for news in 2021, why you should never trust a raven, and more.
Report
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JAN 7, 2021
From the growth of TikTok and of social commerce to the challenges of brand safety and the cookieless future, 2021 will be another year of big stories for social media.
Article
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JAN 18, 2021
The emergence of new companies selling direct online has been a big story for some time. Mattress brands Casper and Emma, luggage maker Away, beauty company Glossier, and garment retailer Happy Socks were among the first highly successful direct-to-consumer (D2C) firms, many of them based in Europe.
Article
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JAN 8, 2021
This article was contributed and sponsored by DealNews.
Article
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DEC 11, 2020
This article was contributed and sponsored by Neustar.
Video
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DEC 2, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Integrate's Sara Bochino, senior director of customer success, and Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur. They shared insight into their data story, including how SAP Concur partnered with Integrate to create a marketing strategy that drives value through relevant and reliable data.
Video
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DEC 2, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle’s Brett McTammany, vice president of marketing technology, delivery lead insurance, Amazon Web Services’ Kevin Wall, solutions architect, and AAA Life Insurance’s Jennifer Hart, vice president of direct marketing, and Rafael Mejia, director of analytics and data management. They shared AAA Life’s data modernization story and the business case for adopting a cloud-first data marketing platform.
Article
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NOV 13, 2020
This article was contributed and sponsored by Verizon Media.
Article
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NOV 11, 2020
This article was contributed and sponsored by Sitecore.
Article
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NOV 10, 2020
This article was contributed and sponsored by Vibes.
Article
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NOV 4, 2020
The large increase in live video viewers is one of the biggest digital media growth stories of the pandemic.
Article
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OCT 29, 2020
Earlier this month, Mucinex unveiled Sickwear, a six-piece fashion collection that aims to help consumers get through the cold and flu season in style. While it may not be the typical route for a healthcare brand, its parent company RB has been leveraging different channels, including TikTok and now social commerce, to reach consumers—particularly those who may not be aware of its direct-to-consumer (D2C) business.
Article
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OCT 27, 2020
This article was contributed and sponsored by Publishers Clearing House.
Article
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OCT 26, 2020
This article was contributed and sponsored by The Shipyard.
Audio
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OCT 21, 2020
eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Debra Aho Williamson, Mark Dolliver, and Jeremy Goldman discuss how social media might change as a result of the continued spread of misinformation on the platforms and general negative sentiment surrounding them. They then talk about the best way to use Stories, influencer ad disclosure, and which consumer group has increased its social media usage the most during the pandemic.
Article
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OCT 16, 2020
This article was contributed and sponsored by Publishers Clearing House.
Article
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OCT 12, 2020
This article was contributed and sponsored by Neustar.
Audio
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OCT 9, 2020
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how negative emotions are received in ads, whether we're witnessing the beginning of the end of the Upfronts, if paying with your hands is a good idea, the significance of LinkedIn Stories, if parents are actually influencers, what the Boston Celtics and Twitter have in common, and more.
Report
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APR 30, 2020
Social media stories are growing in importance for consumers and marketers. Here’s how businesses can make the most of stories for organic marketing, influencer marketing and paid advertising.
Article
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OCT 8, 2020
In terms of the allocations of spend across industries, 2020 will be a story of two trends. On one hand, digital ad investments (and advertising investments overall, for that matter) in some sectors will decline immensely as a result of those industries facing insurmountable barriers. On the other, the pandemic will allow certain other industries to remain resilient in terms of digital spend, with relatively strong growth forecasts for the year.
It comes as no surprise that the automotive and travel industries will experience huge spending declines in 2020. As the UK imposed strict lockdown rules, pretty much all travel was nixed for several months. Investment in digital advertising by these two industries will thus suffer, with spend declining by 20.4% for auto and by 36.7% for travel this year.
Article
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SEP 29, 2020
This article was contributed and sponsored by Google.
Article
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SEP 28, 2020
This article was contributed and sponsored by Publishers Clearing House.
Article
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SEP 23, 2020
Amid 2020’s grim retail environment, ecommerce stands out as a bright spot. By now, the story is well known: US buyers have turned to online retailers like Amazon and Walmart in record numbers, mostly to avoid shopping in crowded places or because their local stores were closed.
Article
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SEP 15, 2020
This article was contributed and sponsored by Publishers Clearing House.
Article
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SEP 14, 2020
This article was contributed and sponsored by Magnite.