From the growth of TikTok and of social commerce to the challenges of brand safety and the cookieless future, 2021 will be another year of big stories for social media.

Livestreaming is a small but growing part of creator culture. Much like Stories, livestreaming is a way for creators and other influential figures on social media to present content that is often less polished than photos or recorded video. Livestreams also give influencers a way to interact with their audience in real time through live chat.

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eMarketer was pleased to moderate a Tech-Talk Webinar featuring Amobee's Max Knight, vice president, analytics, along with H&L Partners’ Jeremy Cobb, programmatic media director, and Tim Schatz, analytics director. They shared real use cases and success stories to demonstrate how common metrics can benefit decision makers.

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In this episode, the 'Behind the Numbers' crew new and old—former eMarketer principal analyst and now vice president of content studio Paul Verna, former eMarketer senior analyst and now market strategy manager at Spotify Bryan Yeager, director of content studio Daniel Caridi, director of report editing Rahul Chadha, and podcast host Marcus Johnson tell the story of how and why 'Behind the Numbers' got started, our favorite episodes, and what we expect the future of podcasting to look like. We hope you enjoy. And thank you so much to everyone who's ever listened for helping to make this show what it is.

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The emergence of new companies selling direct online has been a big story for some time. Mattress brands Casper and Emma, luggage maker Away, beauty company Glossier, and garment retailer Happy Socks were among the first highly successful direct-to-consumer (D2C) firms, many of them based in Europe.

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eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, vice president of content studio Paul Verna, and senior analyst at Insider Intelligence Sara M. Watson discuss how social media might (actually) be regulated, social commerce, the ceiling for Disney+, Snapchat rolling out TikTok competitor "Spotlight," Spotify testing Snapchat-like Stories, Facebook paying UK publishers for news in 2021, why you should never trust a raven, and more.

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eMarketer was pleased to moderate a Tech-Talk Webinar featuring Integrate's Sara Bochino, senior director of customer success, and Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur. They shared insight into their data story, including how SAP Concur partnered with Integrate to create a marketing strategy that drives value through relevant and reliable data.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle’s Brett McTammany, vice president of marketing technology, delivery lead insurance, Amazon Web Services’ Kevin Wall, solutions architect, and AAA Life Insurance’s Jennifer Hart, vice president of direct marketing, and Rafael Mejia, director of analytics and data management. They shared AAA Life’s data modernization story and the business case for adopting a cloud-first data marketing platform.

Social media stories are growing in importance for consumers and marketers. Here’s how businesses can make the most of stories for organic marketing, influencer marketing and paid advertising.

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The large increase in live video viewers is one of the biggest digital media growth stories of the pandemic.

Earlier this month, Mucinex unveiled Sickwear, a six-piece fashion collection that aims to help consumers get through the cold and flu season in style. While it may not be the typical route for a healthcare brand, its parent company RB has been leveraging different channels, including TikTok and now social commerce, to reach consumers—particularly those who may not be aware of its direct-to-consumer (D2C) business.