The explosion in vertical video is creating both opportunities and challenges for the Story format. Stories are evolving quickly on Instagram and remain a top venue for influencer activations. But Twitter’s decision to kill off Fleets shows they aren’t popular on all platforms.

Stories are hardly a new social media format—they are nearly 8 years old on Snapchat and almost 5 on Instagram. But they are still heavily used for social media marketing, even as short-video platforms like TikTok have taken off.

China continues to lead the world in all things ecommerce, including innovation. Social commerce livestreaming is just one of many new stories for 2021 and beyond.

This article was contributed and sponsored by Expedia Group Media Solutions.

This article was contributed and sponsored by Partnerize.

This article was contributed and sponsored by Litmus.

This article was contributed and sponsored by DealNews.

Today's media environment poses many brand safety challenges and opportunities for marketers. Greg Garunov, executive vice president of business development and marketing strategy at Sightly, talks with eMarketer editorial director at Insider Intelligence Rimma Kats about the past, present, and future of brand safety.

The average US adult spent 25 additional minutes per day on mobile apps in 2020 than the year prior, according to eMarketer. And we expect these gains across most mobile activities will become permanent this year. In fact, we anticipate US adults will add 6 minutes to their average time spent with apps. As data suggests, it is clear that marketers need to revisit their mobile strategy for the year ahead. Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the mobile landscape today across key areas such as in-app advertising, video, SMS, gaming, and more.

The growth of connected TV (CTV) has been a rousing success story; unfortunately, fraudsters have noticed. As advertising budgets shift to CTV, alleviating safety concerns becomes increasingly paramount.

With the upfront season in full swing, how can advertisers reach streaming audiences? Natalie Bastian, vice president of marketing at Tubi, and Rimma Kats, editorial director at eMarketer, discuss how incrementality in streaming can help bolster linear investments.

From the growth of TikTok and of social commerce to the challenges of brand safety and the cookieless future, 2021 will be another year of big stories for social media.

This article was contributed and sponsored by Infutor Data Solutions.

From product-focused creative to augmented reality tools and a proprietary delivery service, furniture seller Article is dedicated to great customer experience every step of the way. Watch Industry Voices with Duncan Blair, vice president of marketing at Article, to learn how its white-glove strategy has introduced consumers to online furniture shopping over the past year.

This article was contributed and sponsored by Sitecore.

This article was contributed and sponsored by Sightly.

Livestreaming is a small but growing part of creator culture. Much like Stories, livestreaming is a way for creators and other influential figures on social media to present content that is often less polished than photos or recorded video. Livestreams also give influencers a way to interact with their audience in real time through live chat.

This article was contributed and sponsored by Reddit.

This article was contributed and sponsored by Hubb.

This article was contributed and sponsored by Verizon Media.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Amobee's Max Knight, vice president, analytics, along with H&L Partners’ Jeremy Cobb, programmatic media director, and Tim Schatz, analytics director. They shared real use cases and success stories to demonstrate how common metrics can benefit decision makers.

This article was contributed and sponsored by Salsify.

This article was contributed and sponsored by MNTN.