APR 18, 2019
This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
APR 22, 2019
With connected TV adoption rising, advertisers are keen to access an increasingly sizable audience on a sizable screen. In fact, many connected TV ad buyers may pay north of $20 CPMs to do so, according to a new digital ad pricing statpack that eMarketer will be releasing April 10.
JUN 11, 2019
Already, some sources interviewed for our "Digital Display Ad Pricing StatPack" said they are seeing a slight drop in pricing. According to three US buy-side sources who anonymously shared data with us, CPMs for in-stream ads on connected TV ranged from $19.84 to $28.33 between Q4 2017 and Q4 2018. The growth in connected TV inventory will affect where and how ad dollars get spent.
DEC 6, 2019
We did publish a report in April 2019 on some of the pricing trends across programmatic and the major influences affecting pricing: Digital Display Ad Pricing StatPack. Q: Will you be discussing direct mail? Our programmatic ad spending forecast pertains to digital display advertising only.
SEP 19, 2019
Already, some sources who spoke with us for the "Digital Display Ad Pricing StatPack" published earlier this year said they are seeing a slight drop in pricing. According to three US buy-side sources who anonymously shared data with us, CPMs for in-stream ads on connected TV ranged from $19.84 to $28.33 between Q4 2017 and Q4 2018. Connected TV Limitations.
JUL 9, 2019
Experts interviewed earlier this year for eMarketer’s Digital Display Ad Pricing Statpack noted that consent-flagged CPMs often carry a 20% to 30% premium. And analysis of eCPMs conducted by mobile platform Smaato found that while eCPMS fell post-GDPR, they have since eclipsed pre-GDPR levels.