OCT 26, 2020
eMarketer principal analyst at Insider Intelligence Karin von Abrams discusses our Global Media Intelligence Report 2020, which compiles data and insights about internet users’ digital and traditional media usage across 42 countries. This annual project is a partnership between eMarketer and Starcom, and based on research from GlobalWebIndex. Also joining the discussion are Jason Mander, chief research officer at GlobalWebIndex, and Kelly Kokonas, executive vice president of global data strategy, technology and analytics, at Starcom.
OCT 23, 2020
As the coronavirus spread in the first half of 2020, we might have expected radical changes in the media behavior of consumers around the world. But for the most part, that didn’t happen. That’s just one insight to emerge from eMarketer’s newly released 2020 Global Media Intelligence (GMI) Report, a detailed look at internet users’ engagement with digital and traditional media in 42 major markets, produced in collaboration with Starcom Worldwide and GlobalWebIndex.
MAR 23, 2021
“[CX] is anything that people touch or interact with [regarding] your brand,” said Bohb Blair, global chief experience officer at media agency Starcom Worldwide. He said that the definition of CX is evolving as brands look beyond their own footprint to optimize the CX across anywhere the brand is represented, including places not fully controlled by the brand itself.